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Publicity Hound Archives

Help this Hound

Garden club needs help naming a winter gardening event

This week’s “Help this Hound” question is from me and my fellow members of the Port Washington Garden Club in Port Washington, Wisconsin: We’re sponsoring our first-ever daylong lecture series on Feb. 26, and we’re looking for a catchy title that will really build the buzz and draw a huge crowd. Guest experts from within and… Read More

Wine bar/bistro can’t get a restaurant review—ideas?

This week’s Help this Hound question is from Timothy Nishimoto, owner of Vino Paradiso Wine Bar & Bistro in Portland, Oregon: “My business is known as a wine bar, but we are trying to transition into more of a restaurant, meaning we have a full dinner menu, bigger than ever.  “But, many people in town still don’t… Read More

How can an author reach therapists, pastoral counselors?

This week’s Help This Hound question is from Dr. Stephanie Buehler of Orange County, Calif.: “I am a psychologist and sex therapist who is publishing the book Sex, Love, & Mental Illness: A Couple’s Guide to Staying Connected. It’s geared toward couples in which one (or both) partners has a mental health problem, and toward… Read More

N.Y. ‘dress better’ workshops for women need publicity ideas

Cathy Berger of Roslyn, New York, writes: I keep having to cancel events because I don’t have enough paid registrations. I have a live, hands-on “dress better” fashion company full of classes.  Most are $36 for 90 minutes of instruction, and attendees can take individual courses whenever they are held, but they must be physically… Read More

Family relationship experts need tips to promote free ebook

Rosemary Lichtman, Ph.D. & Phyllis Goldberg, Ph.D of Los Angeles, Calif.  write: “We are family relationship experts who have developed an ebook, ‘Courage and Lessons Learned.’          “It’s full of practical tips that help you take the first steps toward a new goal—running a 5K, starting your own business, reconnecting with an old friend.  By… Read More

Creator of novelty soaps needs social media, marketing advice

Cindy Tollen of El Paso, Texas writes: “I am a one woman shop at SudznBubbles.com and I sell custom and novelty glycerine soap products, bath salts, body butter and lip balm—some of it around a food theme.  You can buy a soap that looks like a piece of lucious peach pie, a cupcake or a… Read More

Nonprofit needs ideas for marketing training programs

Deborah Avens of Temple Hills, MD writes: Virtuous Enterprises, Inc. is a nonprofit devoted to transforming lives of underserved women and girls in the Washington, D.C. area through training and development. Our programs include training in computer science, engineering and computer information systems; a 16-week program for women who want to become entrepreneurs; and a… Read More

Harpist needs computer tips to save time—and her hands

Anne Roos of  South Lake Tahoe, CA, writes: “I am really struggling with time management.  I’m a professional musician and a published author, working on two upcoming CDs, live performances, and an upcoming book.”      “I am also very physically active, taking classes in the martial arts. These activities all involve practice/rehearsal and being offline… Read More

Help Texas border town promote itself despite violence nearby

Nancy S. Millar, director of the convention and visitors bureau in McAllen, Texas, writes: “I have a doozy. Our great little city in the southernmost part of Texas is on the border with Mexico, which is having terrible problems now with violence, though we’re fine on this side of the border. But that’s not what… Read More

Help a PR expert promote her social media services

Jennifer Melnick Carota, aka The Gift Therapist,  of Pittsburgh, Pa., writes: “I have recently launched a new business, Virtual PR 101, that specializes in affordable social media marketing strategy,  promotion, and coaching for small businesses and nonprofits.           “Services are provided a la carte, and range from basic blog set-up to the full development and… Read More

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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