Help this Hound

Florist needs ideas, events to promote shop online and offline

Cheryl Muskus of Oak Creek, WI, writes: “I’m the owner of The CarmelRose, a floral shop, and I’m looking for ways to generate publicity in a very competitive market. “Even though our industry is hurt to a large extent when obituaries state ‘in lieu of flowers, the family suggests donations to…,” we’re trying to form relationships with… Read More

Pittsburgh nonprofit needs help getting onto local TV

John and Bobbi Robinson of Vanderbilt, PA write: “Unity, a Journey of Hope, is our nonprofit that grants wishes to adults with a life-limiting illness. “We take them to concerts and sporting events, introduce them to people they want to meet, send them on vacation with a friend or family member, or send them on… Read More

How can nonprofits get free PR help? Ideas?

Vicki Young of Dallas, Texas writes: “What’s the best way for a very worthy nonprofit agency to get free help with their PR campaign? “I’ve been doing PR work for Captain Hope’s Kids as a nonprofit client for years, but I have to step down. It’s a great organization in Dallas, Texas, that’s dedicated to meeting the critical needs… Read More

What’s best way to promote a writing program for kids?

Suzanne Wood Raleigh, NC asks: “I’m starting an after-school writing academy to help kids in grades 8-12 improve their writing. Services include tutoring and workshops on topics such as writing the college application essay. ” I’m having trouble figuring out how best to market this academy, because most parents rely on word-of-mouth recommendations for tutoring and… Read More

Help a farm promote therapeutic benefits of petting animals

Cathy Watson of Bostic, N.C., writes: “I am trying to get traffic to my website and teach people the therapeutic benefits of petting animals. “I’m also trying to sell farm tours for $5 a person and spread this message: Please educate yourself BEFORE you get that cute puppy, kitty or piggy. “I can’t take my animals… Read More

How can author market her book to interior design students?

Jeanette Simpson of Lakewood Ranch, Fla., writes: “I have just published my first book, From Interior Design Intern to Employee: How to be a Keeper (Including Tips from Those Who Hire.)” “It’s written specifically to help interior design interns transition from college to career. “Aside from social networking, contacting university design departments and all vendors,… Read More

How should authors market a book on soft-sell marketing?

Judith Sherven and Jim Sniechowski of Las Vegas, Nev., write: “Already best-selling authors of five relationship books, we have turned our attention and expertise to soft-sell marketing. Our new book, The Heart of Marketing: Love Your Customers and They Will Love You Back, Morgan James Publishing, May 2009), already a best-seller at Amazon, promotes selling… Read More

Human/pet psychic wants ideas for marketing her business

Terri Jay of Washoe Valley, Nev. writes: “I am a psychic messenger for humans and pets. My main focus right now is to generate private reading clients and also to get the word out about what I do. “I am able to communicate with people who have Alzheimer’s, dementia, autism, or those in a coma.… Read More