Karin Rex of Lansdale, Pa., asks this week’s “Help This Hound” question: My book, Microsoft Office 2010 Demystified, was just published a few weeks ago. But the publisher is doing NO publicity for the book. The Demystified series is one of their best book series with over 100 titles! Obviously, I’ll need to toot my own horn, but how? The primary audience for this… Read More
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How to publicize an auction for breast cancer research?
Leticia Meireles of San Diego, CA, writes: I just had my birthday and in lieu of gifts, I’ve been asking friends to support a cure for breast cancer. Many generous business owners helped me to gather almost 100 items to be sold on my fundraising online auction—items on Ebay too. Many of them are from… Read More
How would you rewrite this pitch for women’s magazines?
Juliet Hartley of St. Petersburg, Fla., writes: “I’ve been sending a lot of pitches to different magazines about my chic handmade hair accessories at BowAllure.com, but I just don’t hear anything back from them. It’s very frustrating. “I’m attaching a copy of a pitch I sent to a few magazines and would love to hear your input. I’ve… Read More
Wanted: Tips for finding executives 50 and older
This week’s Help This Hound question is from Bonnie Boots of Tampa Bay, Fla.: “I’m working with a client who offers training for business consultants through a membership site, Consultants Gold. “The faculty is made up of top-shelf experts who’ve successfully transitioned from business executive to independent business consultant. The ideal member for Consultants Gold is a… Read More
Tips needed for pulling traffic to heart health website
This week’s “Help This Hound” question comes from Teri Arnold of Norfolk, Wa.: “I work for the American Heart Association in the Mid-Atlantic Affiliate and we are rolling out a new interactive website at MyLifeCheck.org that provides a free health score and personal action plan for ideal health. “You simply plug in your numbers (blood pressure, BMI, height,… Read More
Garden club needs help naming a winter gardening event
This week’s “Help this Hound” question is from me and my fellow members of the Port Washington Garden Club in Port Washington, Wisconsin: We’re sponsoring our first-ever daylong lecture series on Feb. 26, and we’re looking for a catchy title that will really build the buzz and draw a huge crowd. Guest experts from within and… Read More
Wine bar/bistro can’t get a restaurant review—ideas?
This week’s Help this Hound question is from Timothy Nishimoto, owner of Vino Paradiso Wine Bar & Bistro in Portland, Oregon: “My business is known as a wine bar, but we are trying to transition into more of a restaurant, meaning we have a full dinner menu, bigger than ever. “But, many people in town still don’t… Read More
How can an author reach therapists, pastoral counselors?
This week’s Help This Hound question is from Dr. Stephanie Buehler of Orange County, Calif.: “I am a psychologist and sex therapist who is publishing the book Sex, Love, & Mental Illness: A Couple’s Guide to Staying Connected. It’s geared toward couples in which one (or both) partners has a mental health problem, and toward… Read More
N.Y. ‘dress better’ workshops for women need publicity ideas
Cathy Berger of Roslyn, New York, writes: I keep having to cancel events because I don’t have enough paid registrations. I have a live, hands-on “dress better” fashion company full of classes. Most are $36 for 90 minutes of instruction, and attendees can take individual courses whenever they are held, but they must be physically… Read More
Family relationship experts need tips to promote free ebook
Rosemary Lichtman, Ph.D. & Phyllis Goldberg, Ph.D of Los Angeles, Calif. write: “We are family relationship experts who have developed an ebook, ‘Courage and Lessons Learned.’ “It’s full of practical tips that help you take the first steps toward a new goal—running a 5K, starting your own business, reconnecting with an old friend. By… Read More