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Corporate tips booklet author needs advice

Joyce Restaino of Newfoundland, New Jersey writes:   “I hope your Publicity Hounds can come up with some ideas to help generate publicity for a motivational tips booklet I have coauthored with a corporate trainer. We envision a spiral bound book with a good-quality cover. We should have more information about the number of pages… Read More

Product to improve your kid’s memory needs creative marketing ideas

Linda Culbreath of Houton, Texas writes: “We have developed an educational package containing an ‘Eagles Camp DVD: How to Learn 10 Science Words/Concepts in 10 Minutes or Less,’ a non-dated, table top Science Calendar, and a printable resource CD. “This is a memory association method geared for elementary-aged children that will work with most any… Read More

Mother’s Day gift needs pitching tips from Publicity Hounds

Publicity Hound Jennifer Raaths of Barrington, Illinois writes: “I am working on a Mother’s Day gift idea for my client, DiCarlo Fine Wines & Spirits, a liquor store. The gift idea is a handmade purse by my friend, Carrie, a local stay-at-home mom. Each purse is unique. No two are the same. And they’re filled… Read More

How to promote a book for parents on how to use everyday objects that can double as toys

Publicity Hound Tim Martin of Corona, California writes: “I am working with Rex Bowlby, the author of the book “Why Would I Want the Toy, When I Can Have the Box?…101 Ways to Make the Most of Your Children, With the Least from Your Wallet.” “It provides a treasure chest full of ideas on teaching… Read More

Moms working as private investigators in Boise, ID need promotion tips

Valerie Agosta of Boise, Idaho writes: “More than two years ago, Spy Moms (consisting of two previous stay-at-home moms) had a flood of publicity on local and national TV, radio and newspapers for our undercover service. “We work the mean streets of Boise, Idaho and anywhere else we are asked to go. We do most… Read More

How to promote a big bank in a small town

Michelle Meacham of Sturgeon Bay, Wisconsin writes: “While the company I represent is fairly large (a bank with $1 billion in assets), all of our 27 locations are in small Wisconsin markets. The largest of them is in Green Bay. “It seems that many (nearly all!) of the public relations resources I have found are… Read More

How to promote a helicopter charter service

Lauren Tarne of Dallas, Texas writes: “I have a client who is a high-end helicopter charter service in New York City—obviously a very crowded local market. I am struggling to think of opportunities for them because they don’t like doing free promo flights because of the high costs associated and they don’t have any clients… Read More

Books wanted for book review website

Irene Watson is looking for books to review for her new book review website called Reader Views . “As a new author, I struggled to get reviews,” she said. “Considering there are over 200,000 books published yearly, most books don’t get the proper review they should. I gathered a team of reviewers throughout U.S. and… Read More

How to promote a book about inexpensive toys that bring out your child’s creativity

Publicity Hound Tim Martin of Corona, California writes: “I am working with Rex Bowlby, the author of the book ‘Why Would I Want the Toy, When I Can Have the Box?…101 Ways to Make the Most of Your Children, Children, with the Least from Your Wallet.’ It provides a treasure chest full of ideas on… Read More

How to promote a dating site for senior citizens

Rebecca Sharp Colmer of Ann Arbor, Michigan writes: “I have just launched an online dating site for senior citizens, called SeniorSparks.com. In addition, I have just released a new book in The Senior’s Guide Series called The Senior’s Guide to Dating (Again)—Traditional and Online. Senior Sparks offers dating seminars and personalized compatibility coaching. Any ideas… Read More

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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