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Publicity Hound Archives

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Promoting a neuro-linguistic programming book

Roger Ellerton of Ottawa, Ontario, Canada writes: “I am the author of  ‘Live Your Dreams Let Reality Catch Up—NLP and Common Sense for Coaches, Managers and You.’ My book was published a year ago but I want more publicity. “I’ve submitted articles to article directories, donated copies to libraries, distributed press releases locally and will do… Read More

Embrodiery author needs book marketing tips

Yvette Stanton Sydney, Australia writes: “I am the Australian publisher of a small, but growing range of embroidery books. I am about to launch two onto the U.S. market. I’d love suggestions of how make a big splash in a very niche pond. “The market is predominantly women, many of whom love counted cross-stitch and needlepoint.… Read More

Women’s online community needs promotion tips

Publicity Hound Kare Anderson writes: “I am co-founder of a new business that’s going public in January, called SavvyHer. It’s the only online community for women age 45 and older to contribute tips for making their lives easier and more joyful. They can even be recognized and rewarded with gifts from sponsors each month, when the… Read More

Free family fitness ebook needs marketing tips

Howie Jacobson of Durham, North Carolina writes:   “I teach parents how to raise healthy children in a crazy and busy world, and be a good role model. I’ve written a free 27-page guide called ‘Uncle Howie’s Fit Family Gift Guide 2007.’ It includes helpful information about the four cookbooks that can change your life,… Read More

Book about anxiety needs marketing tips

Carolyn Chambers Clark of Englewood, Florida writes: “I’ve written the book ‘Living Well with Anxiety: What Your Doctor Doesn’t Tell You…That You Need to Know.’ “Anxiety can take over our world, causing dizziness, stammering, heart palpitations, trembling, shaking, unreasonable fears, panic attacks that seem like heart attacks, obsessive thoughts and behaviors, discomfort in confining or… Read More

Help wanted with difficult marketing client

Marketing consultant Karla Swita of Mosinee, Wisconsin writes: “You know the guy who says ‘Word of mouth has gotten me this far, so why should I pay for marketing now?’ Well, he’s my client. “I’d love some ideas on how to promote a custom kitchen and bath manufacturing shop without sending him into sticker shock. I’m… Read More

Book about saving the ocean needs publicity tips

Publicity Hound jean Logan of Alexandria, Virginia writes: “I work for a very small nonprofit called the Blue Frontier Campaign. We are building a grassroots movement for ocean and coastal health (we call it the Seaweed Rebellion). We try to teach people that the actions they take in their everyday lives affect ocean health, from… Read More

Children’s book about divorce needs marketing tips

Author DK Simoneau of Lakewood, Colorado writes: “I have written a children’s picture book, ‘We’re Having A Tuesday’ that focuses on the issue of divorce. It goes beyond the typical book that centers on divorce not being the child’s fault.  Instead, it’s a communication tool meant to help children and adults discuss the frustrations of… Read More

Dermatologist needs tips to promote a book on caring for skin

Dr. Barry Lycka, a cosmetic dermatologist from Alberta, British Columbia writes: “I recently wrote the book ”Restoring Youth: How To Keep and Restore Your Natural Beauty.” It’s about how our skin is at the mercy of the sun, harsh weather, our own bad habits and our age. “It discusses the myriad of procedures and treatments… Read More

I Keep Safe Coalition needs publicity tips

Carolyn Cox of Virginia Beach, Virginia asks: “Optimist International, one of the Big 4 of community services groups, focuses their volunteer efforts on ‘Bringing Out the Best in Kids. Right Here. Right Now.’ “We recently joined the I Keep Safe Coalition in order to help keep kids safe on the Internet. Our first effort is… Read More

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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