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How can publicists promote a book about identical twins?

Publicity Hound Sharon Dotson of Houston, Texas writes: “I am working with two other publicists to promote identical twins Anabel Stenzel and Isabel Stenzel Byrnes, 35, of Redwood City, CA, who between them have survived three lung transplants. “Half Japanese and half-German, the sisters were born with cystic fibrosis and were not expected to live… Read More

Children’s book publisher needs a ‘big idea’ for publicity

Angie Dzalamanow of Mount Pleasant, South Carolina writes: “I am the public relations manager for Sylvan Dell Publishing, a children’s book publisher committed to exciting children’s imaginations with artistically spectacular science, math and nature themed stories.  We’re doing fairly well at securing reviews for our 29 titles with key trade publications, regional parenting magazines and bloggers,… Read More

Who else wants to read a book about military wives?

Marna A. Krajewski of Wakefield, Rhode Island writes: “I am an Army wife who had her first book published in May 2006 (HOUSEHOLD BAGGAGE: The Moving Life of a Soldier’s Wife.)  It’s a collection of first-person stories about Army family life. “My next book, HOUSEHOLD BAGGAGE HANDLERS: Celebrating the Lives of Military Wives, is coming… Read More

Author of book for Christians needs publicity ideas

Catherine Painter of Raleigh, North Carolina writes: “My Bible study book, ‘So, You’re a Christian! Now What?’ is a 12-week study for small groups in churches, or for individuals who will work through it alone.   “The book is in bookstores now and the publisher, Hensley Publishing, also sells them at their website. “I sell… Read More

The Crapper Digest #1 needs publicity ideas

Dave Kessler of Richmond, Indiana writes: “For the last 50 years I’ve sold everything from airplanes to caskets.  But I’ve got a challenge now that is proving more difficult. “One of my ebooks published by Amazon.com (in the Amazon Shorts program) is The Crapper Digest #1.  It’s available for 49 cents, and readers can download… Read More

Pre- and post-natal fitness expert needs marketing tips

Sara Holliday of Poway, California writes: “I specialize in pre- and post-natal fitness and relationship issues. “I’ve had a lot of press: Oprah & Friends Radio, Martha Stewart Living Radio, Playboy Radio, PBS Radio, KABC, KNBC and KTLA, and I’m a columnist for several women’s health and fitness publications. “But it hasn’t led to an… Read More

Publicist wants tips on how to deal with impatient clients

Gail Sideman of Milwaukee, Wisconsin writes: “I’m what the business calls a veteran publicist and media relations professional who has landed quality hits, and believes she does a good  job in explaining how a PR or publicity campaign works to those who  have never been involved in one. “I outline the fact that an online newsroom… Read More

‘Feeding Pets of the Homeless’ needs publicity ideas

Genevieve Frederick of Carson City, Nevada writes: “I am the executive director of Feeding Pets of the Homeless, an organization that helps to feed pets of the homeless and disadvantaged in cities across the country. “We enroll members who collect pet food and partner with a food bank that distributes the pet food to those… Read More

Decorators’ trade group needs publicity ideas

Nicka Stewart of Middletown, New Jersey writes:  “I started an organization with a partner last May.  The Decorators’ Alliance of North America offers professional affiliation, certification and continuing education for interior decorators.  DANA is dedicated to the personal and professional growth of its members.  We offer resources, educational opportunities, industry discounts, and networking programs.    … Read More

Website for young designers needs promotion ideas

Rebecca Witek of Buffalo Grove, Illinois writes: I created a website for young designers that focuses on the soon-to-be or newly graduated. I was in their shoes not too long ago, and I’ve realized as a graphic designer that it’s important to understand and learn skills that compliment their creative talents such as marketing, networking, public relations… Read More

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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