If you own a website, you’ll be able to turn it into a social network soon, thanks to Google Friend Connect. By adding a snippet of code to your site, you’ll be able to get social features up and running immediately without programming. Pick and choose from user registration, invitations, members gallery, message posting, as well as… Read More
Google Will Reward You for Video
Are you tired of lousy Google rankings for your website or blog? Are you wasting hundreds of dollars on Google pay-per-click advertising that isn’t making anybody except the Google advertising people happy? I hear from dozens of Publicity Hounds each week who are doing just that. That’s why I tell them to start cranking out… Read More
Google reporters, bloggers before pitching
Online PR and social media expert BL Ochman reminds us to Google reporters and bloggers whom we’re targeting with pitches and press releases, so we’ll know if they’ve covered our competitors. Her eight-question quiz for PR people is a dandy. It includes a question I can’t ever remember anyone asking: Are you reading your competitors’ press releases? If not, start. Subscribe… Read More
Google Alerts leads to ‘Good Morning America’ gig
What’s a valuable, time-saving tool that every Publicity Hound should use? Publicist Renee Young can tell you. Her client, Dr. Amiya Prasad, a New York City plastic surgeon, appeared on a two-minute segment on this morning’s “Good Morning America” as a result. Google Alerts is a nifty service that notifies you as soon as something appears online… Read More
Google Alerts a great way to learn about reporters
If you’re trying to pitch a certain reporter or columnist, learn all you can about the kinds of stories they write. But how can you do that if you don’t know where to look? Easy. Go to Google Alerts and type in the reporter’s name, then wait for Google to feed you a list of articles the reporter… Read More
Google’s flap over trademark is puzzling
Anyone who’s been following this blog for awhile knows what I’m referring to when I use the term Media Mutt. It’s somebody who doesn’t belong in the same league as a Publicity Hound. MMs do silly things like call reporters and ask, “Can you tell me if you got my news release?” MMs order TV reporters and camera… Read More
Write press releases for the media and Google News
Here’s a big mistake that many PR people make when they start writing a press release. They write the release for only one audience: the media. Twenty years ago, when most of us were snail-mailing releases, that would have been fine. But today, you should be writing press releases so people in your target audience,… Read More
Danish company improves publicity campaign after tips from Hounds
Donald Hansen of The Viking Trader, a company that makes Nordic jewelry, wrote today to thank me and the rest of the Publicity Hounds for their wonderful suggestions a few months ago on how he can market his Nordic jewelry. His question was posted in my ezine, “The Publicity Hound’s Tips of the Week,” and… Read More