When Google, the King of Search, gives Publicity Hounds an easy way to let our websites and blogs stand out, we need to embrace it with all four paws. The newest tool is the +1 button, shorthand for “this is pretty cool” or “you should check this out.” You’ll start seeing it popping up on websites and… Read More
Facebook traffic nipping at Google's heels
By Joan Stewart If you still aren’t on Facebook because you’re late to the party, recent traffic statistics should convince you to hop onboard NOW. A chart at social media strategist Sally Falkow’s blog shows that Facebook’s traffic is almost dead even with traffic from Google. Facebook now has more than 400 million users worldwide, up… Read More
How Topsy Can Help Your Blog
The Publicity Hound’s Tips of the Week Issue #496 March 16, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. How Topsy Can Help Your Blog 2. Out of Sight, Out of Mind, Out of Luck 3. What Publicity Superstars Know 4. When Your Links Won’t… Read More
Five Places to Meet Journalists
The Publicity Hound’s Tips of the Week Issue #494 March 2, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” Receive this ezine direct to your desktop http://www.publicityarticles.net/feed/rss/ =================================== In This Issue =================================== 1. Five Places to Meet Journalists 2. Google Eyes Facebook Updates 3. Media Lead 4. Marketing Sspeeches on anti-Semitism… Read More
Four Benefits of a Google Profile
The Publicity Hound’s Tips of the Week Issue #492 Feb. 16, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Four Benefits of a Google Profile 2. Video: Facebook Changes 3. New Media Leads Service 4. Promoting Book Videos 5. Help This Hound 6. Hound Joke… Read More
Google Friend Connect brings social media to any website
If you own a website, you’ll be able to turn it into a social network soon, thanks to Google Friend Connect. By adding a snippet of code to your site, you’ll be able to get social features up and running immediately without programming. Pick and choose from user registration, invitations, members gallery, message posting, as well as… Read More
Google Will Reward You for Video
Are you tired of lousy Google rankings for your website or blog? Are you wasting hundreds of dollars on Google pay-per-click advertising that isn’t making anybody except the Google advertising people happy? I hear from dozens of Publicity Hounds each week who are doing just that. That’s why I tell them to start cranking out… Read More
Google reporters, bloggers before pitching
Online PR and social media expert BL Ochman reminds us to Google reporters and bloggers whom we’re targeting with pitches and press releases, so we’ll know if they’ve covered our competitors. Her eight-question quiz for PR people is a dandy. It includes a question I can’t ever remember anyone asking: Are you reading your competitors’ press releases? If not, start. Subscribe… Read More
Google Alerts leads to ‘Good Morning America’ gig
What’s a valuable, time-saving tool that every Publicity Hound should use? Publicist Renee Young can tell you. Her client, Dr. Amiya Prasad, a New York City plastic surgeon, appeared on a two-minute segment on this morning’s “Good Morning America” as a result. Google Alerts is a nifty service that notifies you as soon as something appears online… Read More
Google Alerts a great way to learn about reporters
If you’re trying to pitch a certain reporter or columnist, learn all you can about the kinds of stories they write. But how can you do that if you don’t know where to look? Easy. Go to Google Alerts and type in the reporter’s name, then wait for Google to feed you a list of articles the reporter… Read More