Many of us on Twitter are racking up followers so quickly that we don’t stop to think about those people who follow us, then click on “unfollow” when they read one of our tweets that offends, angers or bores them. If you’re curious about which followers have abandoned you, check out the free service Qwitter. When you enter your… Read More
Free Social Media Tools
Twitter Handbook: The bible for newbie, veteran Tweeple
The more addicted you become to Twitter, one of the fastest and easiest-to-use publicity tools, the more time-consuming and confusing it can become. Answering the question “What are you doing?” within 140 characters is the easy part. The hard part is figuring out the Twitter culture and etiquette, understanding the Twitter lingo (Tweeple means people… Read More
Think far beyond traditional media & target niches
Too many Publicity Hounds are still chasing after top-tier newspaper reporters, national magazine editors, the highest rated TV talk show hosts and major market radio deejays, hoping that if they mention you, you’ll make it big. Problem is, so are thousands of other publicity seekers. And because lots of those big media outlets reach a general audience of millions,… Read More
Best Twitter tools and resources
Savvy Publicity Hounds are already using Twitter for business and publicity. Twitter has become so popular, in fact, that almost daily, people are creating a variety of tools and widgets to help you Twitter faster and more effectively, and locate tweets about you and your company. But with more than 350 Twitter tools from which… Read More
7 resources make it easy for journalists to find you
Even the most carefully written publicity plan can be downright frustrating if you pitch journalist after journalist and you hear nothing back. I just finished a free article Find Journalists Using These 7 Resources. It lists seven resources that Publicity Hounds can use to get in front of journalists. One is a free leads service. Four are subscirption-based leads services.… Read More
Know journalists who Twitter? Add them to this wiki
Everybody, it seems, is Twittering these days. And for good reason. You can follow your friends who are Twittering, use Twitter numerous ways in your business (more about this in a minute), and even search for other Twitterers using specific keywords. Last week, Publicity Hound Harry Hoover announced that he started compiling a list of Twittering journalists and media… Read More
Google Alerts leads to ‘Good Morning America’ gig
What’s a valuable, time-saving tool that every Publicity Hound should use? Publicist Renee Young can tell you. Her client, Dr. Amiya Prasad, a New York City plastic surgeon, appeared on a two-minute segment on this morning’s “Good Morning America” as a result. Google Alerts is a nifty service that notifies you as soon as something appears online… Read More