Here’s what Google’s former CEO Eric Schmidt has said can happen to you if you’re not active on Google+. The emphasis is mine: “Within search results, information tied to verified online profiles will be ***ranked higher*** than content without such verification, which will result in most users naturally clicking on the top verified) results. The… Read More
Free Social Media Tools
Google+ no longer optional, it’s mandatory to rank high
If you’re not on Google+ yet, or you’re on it but not doing much with it, consider these sobering facts: Social media strategist BL Ochman says, “Content is, indeed king, and any brand that isn’t producing content on Google+ that people want to read is going to find itself without traffic, fans, or—soon—sales.” Join BL… Read More
Free tool crops, resizes, retouches social media images
One of the most aggravating problems with Facebook status updates is never knowing what a photo will look like when you upload it to your profile or page and click the “Post” button. Yesterday, I swore so loudly that I’m sure the neighbors heard me when I posted the status update at left. It accompanies… Read More
Dog Tweets—How To Contact Facebook: A Directory of 120+ Forms
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. How To Contact Facebook: A Directory of 120+ FormsUse this guide to show you exactly where to report content on Facebook. The top 5 reasons every artist should blog.Artists create some of the most… Read More
Use window-dressing power tools on your LinkedIn profile
When LinkedIn removed several apps recently that users loved, like Events and Answers, it added new tools and tweaks that now give you the ability to strengthen your profile and wow visitors on the world’s #1 business networking site. Picture a spiffy front window in a department store with well-dressed mannequins, colorful props and… Read More
How LinkedIn’s Alumni tool unlocks a company’s doors
You’re trying to get into a company that needs your products or services. But you don’t know anyone who works there, and you don’t want to be a pest by making a cold call. What to do? Wayne Breitbarth, author of the Number One best-selling book on LinkedIn, says you have several options. You can… Read More
Free template for a targeted social media system
Don Crowther, my mastermind coach and social media teacher, is giving away a free video this week in which he shows you how to create a targeted social media system that will keep your efforts focused on the tasks that will make you money, instead of wasting time having conversations that go nowhere. He’s also… Read More
Dog Tweets—5 things to do if your Facebook fan page disappears
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. 5 things to do if your Facebook fan page disappears. http://ow.ly/aDJW5 Need Pinterest stats to convince the boss that you should be pinning? Cool infographic at http://ow.ly/aBmbW Don’t freak if a reporter asks, “Is… Read More
9 ways to use Meetup.com in a publicity campaign
So many of us are addicted to Pinterest, that it’s all too easy to forget about some of the tried-and-true sites like Meetup.com that should be on top of our “must do” lists during a publicity campaign. If you do business locally, or you want to publicize whatever you’re doing in your local market, Meetup… Read More
60 free (or almost free) tools for marketing, publicity
Everybody’s talking about Fiverr.com, a website where people tell you what they’re willing to do for $5. If you have a slim budget for publicity, this site could be perfect for you. Among the wacky things people say they’re willing to do (“I’ll write your name in the foam on top of… Read More