Let’s see how much you know about how to use the hashtag, the symbol # and one of the most powerful publicity tools that help you promote. True or false? 1. Hashtags, managed by Twitter, help you find news, topics and conversations you care about. 2. You can use only numerals and letters within your… Read More
Free Social Media Tools
Using hashtags? 7 ways to avoid looking like a dweeb
It’s one of the most powerful tools in search. It’s the hashtag, #, above the numeral 3 on your keyboard, an easy way to help people find your valuable content. A few days ago, I had a frustrating experience with AT&T’s customer service and wanted to share it with the world in a tweet, hoping… Read More
Dog Tweets of the Week–Google Reveals Major Update to Search Algorithm
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. Klout Score Dropping? Try These Fast Fixes Here are 4 reasons your Klout score might be dropping, and how you can bring it back up. I’ve put them in the order of… Read More
Dog Tweets of the Week–7 overlooked self-promotion opportunities for your company
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. 7 overlooked self-promotion opportunities for your company. [I love #3] Here are just a few methods which are commonly overlooked, but can bring a lot more exposure to your company. How to… Read More
Give me feedback on my new podcast, get a $15 coupon
A podcast has been on my to-do list for several years, and it’s finally time start it. But first, I need your feedback. It should take less than a minute to answer five questions on my short survey. After you do, we’ll email you a $15 coupon that can be used toward any of my… Read More
Find hard-to-locate features on Linkedin with this guide
One of LinkedIn’s frustrations is, like Facebook, it’s often rearranging the furniture. I was hoping to use Signal, the handy feature that lets you search, by keyword, for people who are discussing a certain topic within their status updates. I hadn’t used Signal in awhile and couldn’t find it anywhere. I Googled “LinkedIn Help” and… Read More
How to create how-to tips on Pinterest for non-visual or dull topics and get top Google rankings
I started the Pinterest board 50 Tips for Free Publicity because it’s a powerful way to capture the attention of people who are following me. It takes viewers just a few seconds to read the tip that comes into their feed, and decide if they want to click and learn more. There’s something enticing about… Read More
7 online promotion tools for professional organizers
There’s a place in my heart for professional organizers, perhaps because I need one at my side every waking minute of every day. While looking through old blog posts, I found one titled Professional organizer needs promotion ideas, and it generated lots of comments from my readers. But that was five years ago! Today, there are… Read More
7 best articles on how to use “new” press releases
Press releases aren’t dead. Two decades ago, we used them primarily to generate publicity through traditional media. But these days, smart Publicity Hounds use them to reach consumers directly and pull traffic to our websites. The social media press release also makes it easy for bloggers and others to share our news quickly via social media… Read More
Online marketing tips galore in Red Hot Internet Publicity
I’m honored that book marketing expert Penny Sansevieri asked me to write the Foreword to her new book, Red Hot Internet Publicity. She’s one of my Publicity Hounds, and she presented two fabulous sessions last week at Author U in Denver, where I also spoke. Even though I already hosted a webinar with Penny a few… Read More