Can you think of a good reason why you shouldn’t be concerned with Internet marketing, which is tied directly to your ability to generate publicity online? If so, let me know because I can’t think of one. If you have a website, and most of you do, you should know things like how much traffic you… Read More
free publicity
Teleseminars will teach radio, TV publicity tips
If you’re aching to get onto radio and TV, check out the five free teleseminars offered the last week in May by Web Business Ownership, devoted to teaching small business owners and entrepreneurs how to set up an Internet business. You can register here for Media Week 2008: Sunday, May 25: “Small Business Meets Big Media.” J. Roger Powe of NBC… Read More
Credit union wants ideas for promoting savings contest
Natasha Henry of Laurel, Maryland writes: “I’m a communications writer for a federal credit union in Maryland. Earlier this year, we launched a year-long savings campaign in which members who make monthly deposits into their accounts get a chance to win several thousand dollars in cash prizes through monthly and quarterly drawings. When members continue making deposits every month, they… Read More
Garage sale signs need online promotion ideas
Nycole Pederson of Eden Prairie, Minnesota writes: “My sister and I love to have garage sales and have always made our own fun, creative, bright signs to attract shoppers. “We had so many people asking us where we bought our signs that we realized there really was a huge need for chic, funky, sassy garage/yard sale signs.… Read More
The Pitch That Landed with a Thud
I’ve started conducting telephone training sessions for PR firms that want a refresher course on things like press releases and pitching, as well as a look at many of the opportunities in the world of social media. They don’t have to pay my regular speaker fee. I don’t have to hassle with airports. And everybody’s… Read More
Feed a CPA
Here’s a fun, timely publicity idea that just about anybody can steal. It’s called “Feed a CPA,” and I heard about it from Seth Hodes, marketing director for Hodes, Ulman, Pessin & Katz, a Baltimore law firm. On March 1, a local caterer hired by the firm will deliver delicious gourmet lunches wrapped in a… Read More
‘Fittest CEO’ contest great chance for publicity
Business newspapers and magazines like to sponsor contests for readers. The contests are also a great way to generate publicity, even if you’re not sure you’ll win. Here’s a great example. On a lark, Jo Steinberg, president of Midland Health Testing Services Inc. in Milwaukee, Wisconsin, joined the “Fittest CEO” contest sponsored by the Small Business… Read More
How to know when you need a publicist
Based on the calls and emails you send me, many of you love the idea of generating free publicity on your own, but some of you don’t have the time. In certain cases, it’s smart to let a publicist do it for you. Here are seven situations when you should consider hiring a publicist: –… Read More
Want to be an expert? Listen to my radio interview
I was a guest on the Growing Your Business radio show with Fred Hueston and Lyna Farkas a few weeks ago, and I shared my best tips on how to become an expert, then promote your expertise online and offline. You can listen to the show here. I do this particular interview several times a month with radio… Read More
2007 editorial calendars ready now
If you want publicity in newspapers and magazines, one of your most valuable tools is each publication’s editorial calendar for 2007. An editorial calendar is the January-to-December list of all special sections and topics that are being planned for next year. It alerts advertisers to the sections where their ads would be the best fit. But… Read More