free publicity

6 ways to use the Newspaper Map of the World

Several readers wrote to say they loved the item in last week’s ezine regarding the Newspaper Map of the World, the interactive map at the Newseum in Washington, D.C. that shows headlines in today’s newspapers in hundreds of countries. When you place your cursor on a particular city, you’ll see headlines for today’s newspaper. If you… Read More

Top 10 ways to get free publicity from the Tiger Woods mess

Piggybacking onto hot celebrity gossip ranks right up there as one of the best ways to generate free publicity for your product, service, cause or issue. But hurry. This story may be old news by the end of the week. Here are the Top 10 ways to create free publicity for yourself by participating in the… Read More

How to thrive as an author, speaker, expert in any economy

The most successful authors, consultants, speakers and experts do one thing differently from most others. They figure out creative ways to spin their expertise into multiple products and services. Many of the most successful authors, for example, never intend to rely on income solely from their book, even if it’s a best-seller. That’s because they understand… Read More

Should publicists be compensated for bigger publicity hits?

Joel Kweskin of Charlotte, NC, asks another question this week: “I’d like to hear your Hounds’ opinions on how to compensate publicists. “Some press releases result in a little blurb in a publication, which can be considered satisfactory. And then there’s a query to a business publication that results in a full feature article, which… Read More

Wanted: Testers for my publicity tips newsletter

I’m looking for about 10 Publicity Hounds to test my newsletter, The Publicity Hound’s Tips of the Week, before I start distributing it through AWeber, my new list management company, next week. If you’re on a Mac and you also use MacMail, Eudora or Entourage, I need you as part of my test group. What’s in it for you? Two free… Read More

Intranet software company needs publicity ideas

Martin Amm of Boston, Mass., writes: “Our company, adenin Technologies, Inc., provides a complete intranet suite for businesses. We also offer software that turns your existing intranet into web 2.0, including blogs, a Twitter-like app and more. “Employees communicate and interact with each other better using the intranet software. It’s a simpler and more user-friendly intranet than… Read More

You on a magazine cover? It’s not what you know; it’s who knows you

Landing on the cover of a magazine published by your trade association or professional interest group is a coup! Not because your peers are potential customers, but because it gives you enormous credibility in the eyes of people inside as well as outside your industry. If you’re itching to get onto the cover, Kirstin Carey shared… Read More

Offering testimonials can pay publicity dividends for years

Testimonials are one of the least-used yet most powerful publicity tools. I was reminded of that just now while reviewing the Third Edition of Marcia Yudkin’s excellent book “6 Steps to Free Publicity,” one of my favorite publicity books of all time. She mentioned me twice in the book, first on Pages 77-78 where I… Read More