free publicity

How to promote a Hangout, webinar, podcast after you’re the guest

If you’re an expert in your topic, you’ve probably been invited onto at least one program as the guest expert. Afterward, you thank the host, send out a few tweets linking to the replay, and then get back to work. That’s what I usually do. There’s a much better way. Mike Allton, a social media… Read More

5 top things to consider before you write and self-publish a book and why publicists should care

1. Why are you writing a book/ebook? If you are an expert in a field, are you writing a book to promote that expertise? If so, your reasons for writing may be different than for a person who wants to “make money” from book publishing. To promote your expertise you will probably want the widest… Read More

17 gems, jewels about print, ebook publishing

If you want a crash course on book publishing, set aside some time this weekend to watch the replays of four free webinars that will teach you way more than what most authors know about book marketing, distribution, publicity, sales and many other topics related to publishing. I’m one of the Chicks at Sea, five… Read More

How to get a corporate sponsor, even in a rotten economy

What author, speaker or expert wouldn’t love to be sponsored by a big-name corporation? The company promotes you to spread a message about a topic you’re already passionate about in return for mentioning the company onstage, or at a book signing, at your blog, and in videos. They even pay for your airfare, hotel and… Read More

Publishing predators stalk authors: How to spot them

If you want to publish a book, there’s a Publishing Predator around the next corner. They call themselves publishers, but they’re anything but. They’re better known as the “vanity press” and the fist sign that they’re about to fleece you is when they tell you that YOU have to pay THEM to publish your book.… Read More

PR News needs 100 case studies for new book

Here’s another opportunity for anyone who does PR or publicity to promote their expertise. Write a case study about a successful PR initiative you created and managed for a client. PR News wants 100 case studies for its “Top 100 Case Studies in PR.” Each case study should include these 10 elements: 1. Describe basic… Read More

How tips lists can get you major stories in top-tier media

It’s one of the most basic tools in your publicity toolbox, and Publicity Hounds have been using it for decades to get mountains of publicity in national print and broadcast media. It’s called the tips list, or tip sheet. The headlines look similar to these: 9 Ways to Convince Your Kids to Take a Nap… Read More