Don’t miss this critical step when creating your publicity plan. Start adding bloggers and editors of electronic newsletters (ezines) to the list of people who you will contact if you want publicity. If you’re a publicist, and your PR client is adamant about getting coverage in top-tier media like USA Today, The New York Times,… Read More
Free PR Tools
‘Help a Reporter’ connects journalists, sources
If you’re hoping to connect with journalists and broadcasters who might interview you for a story, or include you in a TV show they’re planning, here’s another resource. It’s a website called “If I can Help a Reporter Out,” and it was created by Peter Shankman, owner of a New York PR firm. His many journalist… Read More
Best blogs for writers
Authors, writers and bloggers, do I have a treat for you! If you write press releases, bios, articles, books, White Papers, blog posts, or even something as simple as a daily journal, you’ll love the cool list “Best Blogs for Writers.” Michelle Vranizan Rafter, a long-time journalist and freelancer, compiled it after asking freelance, newspaper and magazine writers… Read More
‘Meanest Mom on the Planet’ uses classified ad to sell son’s car
Thanks to Publicity Hound Bryan Todd of Lincoln, Nebraska for tipping me off to this fun story. Buying newspaper classified ads is an expensive way to spread the word about whatever you’re promoting. But guess who reads the classifieds? Reporters—lots of them. That’s where they find the low-hanging fruit in the form of clever, funny… Read More
Get mentioned in books: Subscribe to Dan Poynter’s newsletter
I’m mentioned in more than 50 books on marketing, publicity, media relations and small business, and I’m always amazed at the number of leads and sales that result. Publicity Hounds who want to promote their expertise should be trying to get into as many books as they can, too. But how do you track down… Read More
Chicago media expand opportunities for commentary
If you’re pitching Chicago-area media like The Chicago Tribune, The Sun-Times and Chicago Public Radio, you have more opportunities than ever before to promote a particular cause, or state your opinion on an issue of community interest. All three media outlets were represented on a panel at a recent meeting of the Publicity Club of Chicago. The… Read More
Waymarking.com lets you promote interesting places
Here’s a cool social media tool to use in your publicity campaign if you’re promoting a tourist attraction, an event, a neighborhood, or even something as mundane as your local firehouse. It’s called waymarking, and you can do it here. A tip of the hat to Publicity Hound Rebecca Davey of Cuyahoga Falls, Ohio who emailed… Read More
Find a writer with free classified ads
If you’re looking for a freelance writer writer for your press releases, articles, a bio for your media kit, or anything else, Angela Adair-Hoy offers free classified ads in her excellent ezine, WritersWeekly.com. Send her an email and let her know what you need. Her ezine is one of the few I stop to read, no matter… Read More
Public, leased access let you have your own TV show
Wishing and hoping for your own show on national TV? Stop waiting for an invitation to audition. Instead, create your own show on your cable TV company’s public access channel. That’s what foodie Dave Lieberman did when he was a student at Yale University. On his show “Campus Cuisine,” he demonstrated how fellow students could cook… Read More
Website traffic eluding you? Free White Paper has tips
Frustrated because your website isn’t pulling the traffic you expect? I’ll bet part of your problem isn’t just a lack of traffic, but that you aren’t converting existing traffic into paying customers. Denise Wakeman and Patsi Krakoff, aka The Blog Squad, have a free 12-page white paper called “The Great Internet Challenge–How to get your… Read More