I’m starting a big promotion campaign for my free email course called “89 Ways to Write Powerful Press Releases” and I’m looking for ideas from my Hounds so I don’t miss anything. I’m looking for: —Contact information for bloggers and ezine editors who would be interested in this course. I’ve already contacted many of them, but I want… Read More
Free PR Tools
Newsletters engage customers
Instead of always hunting for more customers, spend some time on keeping the ones you already have. I love this story at the Vario Creative blog about how a product manager for a legacy software product created a newsletter that really scratched an itch that her customers had—and won their loyalty. I’m assuming she published an ezine, not… Read More
Free ebook on publicity ideas
If you’re short on ideas for publicity, read the 24 ideas in “The Best of The Publicity Hound’s Tips of the Week from 2005.” It’s yours free. It’s a compilation of some of the best ideas from my ezine of the same name. (You can subscribe in the box on the right side of my blog, or… Read More
PRWeb ends free service
PRWeb has discontinued its free press release distribution service which is probably just as well, because these freebie sites are usually worthless because your release isn’t distributed anywhere. It’s simply parked at a website. That means you have to pay at least $80 to have your release distributed by PRWeb—a service that pushes your releases into… Read More
Book marketing tip: Hand people your book
Book marketing guru John Kremer offers this terrific tip for authors: when someone asks you about your book, don’t just stand there and talk about it. Hand it to them. Susan Crook, author of the book Personaltiy Insights for Moms, told John that she took his advice when a man asked her why she was reading… Read More
Byline Writers’ Desk Calendar needs contributors
The Byline Writers’ Desk Calendar is looking for contributors for its 2008 calendar. If you’re a writer who has been paid for your work, you’re eligible to submit an entry. All genres and disciplines are welcome. See the submission guidelines. Thanks to Publicity Hound Roberta Beach Jacobson for this tip.
Linkedin, MySpace, Craigslist might me next big PR tools
Many of you have invited me to become part of your network at Linkedin.com, an online social networking site for professionals. I used to decline, politely, simply because I haven’t quite figured out how it works. Nor have I taken the time to learn. When I told a colleague this last week, he told me,… Read More
Create your own holiday before April 15
Before you get buried in preparing your taxes, write a note and remind yourself that another deadline looms on April 15—it’s the last day to submit your own holiday, or your own day, week or month of the year to Chase’s Calendar of Events. This is the annal reference book used by thousands of journalists all over the… Read More
Voicemail messages that help the media
This morning I called someone and had to sit through a 45-second email message that about drove me nuts. If I had been a reporter calling her for an interview, I probably would have hung up and called someone else to interview. Here are three voicemail tips that will make it easy for the media… Read More
How to Promote Community Meeting Rooms
Publicity Hound John Faisandier of Karori in New Zealand writes: “I would love a few tips to help with a small business I have. We have two training rooms for hire by corporate and community groups in central Wellington. Mostly we want to increase our business for Monday-to-Friday hire, but also weekend hire. “The rooms… Read More