Wishing and hoping for your own show on national TV? Stop waiting for an invitation to audition. Instead, create your own show on your cable TV company’s public access channel. That’s what foodie Dave Lieberman did when he was a student at Yale University. On his show “Campus Cuisine,” he demonstrated how fellow students could cook… Read More
Free PR Tools
Website traffic eluding you? Free White Paper has tips
Frustrated because your website isn’t pulling the traffic you expect? I’ll bet part of your problem isn’t just a lack of traffic, but that you aren’t converting existing traffic into paying customers. Denise Wakeman and Patsi Krakoff, aka The Blog Squad, have a free 12-page white paper called “The Great Internet Challenge–How to get your… Read More
Correcting press releases difficult with free services
Here’s a great example of what can happen when you’re writing a press release in a hurry. I was writing a release about my August 14 media relations and press release writing workshops, in Norfolk, Virginia, to be distributed by Expertclick.com, where it would be picked up by the Google News feed. So I sent the release… Read More
Pitching top-tier editors? Let them critique your pitch
Aching to get into the New York Times, Time magazine, Forbes or People magazine? The Harvard Business Review? USA Today? Or Inc.? The Expertizing Forum, hosted by publicity expert Fern Reiss, one of my favorite Publicity Hounds, connects you with journalists writing for the most important publications in America. Each week for five months, you submit a… Read More
Animal whisperer, here’s how to get onto radio
Sandra Larson of Elm, Texas writes: “I’m very interested in hosting a radio show as an animal communicator. On the air, I would do live readings for your audiences’ favorite furry friends. Also, we could take the on-air audience on soul journeys which are guided meditations. After the meditation, if time permitted, we could share… Read More
Pet experts: EzineArticles.com wants your articles
Attention veterinarians, zookeepers, pet store owners, pet sitters, horse breeders, dog trainers, bird-watchers, cat fanciers, fish experts and even those of you who dig creepy-crawly critters like reptiles and amphibians. EzineArticles.com has just created a new “pets” category for your articles. “Pets” used to be a sub-category of “Home & Family,” but there’s so much interest in pets that… Read More
Public service announcements wanted by radio show
If you’re a nonprofit or charity operating on a shoestring budget, take advantage of an Internet radio show that wants your public service announcements. “That Marketing Show,” hosted by Rodger Roeser, needs 30-second and 60-second audio public service announcements to air during the show. Your organization can get in front of lots of marketing industry executives who decide which… Read More
Capture email addresses, publicity with these 55 freebies
Are you letting visitors come to your website, look around, then leave without asking them for their email addresses? If so, shame on you. That’s no different than a stopkeeper letting customers walk into the store without asking, “Is there something I help you find?” Some of those visitors, by the way, might be journalists doing research… Read More
Optimist International wants tips for distributing PSAs
This week’s “Help This Hound” question is from Carrollyn Cox of Virginia Beach: “I need help with distribution of video/TV public service announcements I just produced for Optimist International (at very little cost, I might add). “I know how to personally approach local media, the public access channels and the local cable company. But we… Read More
Get 20 hours of free virtual assistance
Danielle Keister is working on a research project for her group, the Virtual Assistance Chamber of Commerce, and needs a volunteer for a case study. She’s looking for one solo business owner—either a PR professional or business or marketing consultant—who is currently doing everything themselves in their business. They must not have any administrative support, and they must be willing… Read More