When you think of talk radio, you think politics, home improvement shows and public radio. Mind-Body-Spirit shows aren’t as obvious, but they have huge followings. Guests talk about familiar topics like the law of attraction, positive thinking, walking your life journey and guided meditation. Not-so-obvious topics include soulgasms, twin flames, platonic solids, and mystic visualization.… Read More
Free PR Tools
The Best of The Publicity Hound’s Tips of the Week of 2013: Yours to regift
If you want to ramp up your PR campaign, generate more publicity and really build the buzz on social media, here’s the gift that keeps on giving. It’s “The Best of the Publicity Hound’s Tips of the Week of 2013,” a compilation of 34 of the very best tips from my popular ezine. The ebook… Read More
Dog Tweets of the Week–How to make a blog banner–free, fast and easy
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. Using hashtags: 7 ways to avoid looking like a dweebIt’s one of the most powerful tools in search. It’s the hashtag, #, above the numeral 3 on your keyboard, an easy way… Read More
Free cheat sheet: 15 ways to pull more YouTube traffic
How I wish I had had Jeff Johnson’s free YouTube cheat sheet when I started my YouTube channel about eight years ago. YouTube was a mystery to me. I was struggling to learn video—how to use the camera, the proper lighting, how to edit—and there was little time left to figure out how to use YouTube.… Read More
Targeting media in Alberta? Use these helpful resources
If you’re targeting media in Alberta, Canada, or you want to become more familiar with publicity opportunities, check out the helpful resources from Marilyn Jones, a media relations and social media strategist and “self-confessed news junkie,” who publishes the MediaMag.ca blog. You’ll find lists of new and old TV and radio shows, new magazines and… Read More
Write punchy headlines using this free, easy tool
You’re reading this right now because the headline at the top did exactly what I wanted you to do, thanks to a free tool I discovered that helps me write punchier headlines. It’s the Emotional Marketing Value Headline Analyzer and it tells me, within seconds, how well my headline or email subject line appeals to your… Read More
7 reasons the media want your helpful, how-to tips lists
Need publicity but can’t think of any newsworthy stories about your business to offer to journalists? Frustrated because the story ideas you ARE pitching seem to have fallen into a big black hole? If so, turn to the simple tips list, which should be a staple in your publicity campaign and which can get you… Read More
How tips lists can get you major stories in top-tier media
It’s one of the most basic tools in your publicity toolbox, and Publicity Hounds have been using it for decades to get mountains of publicity in national print and broadcast media. It’s called the tips list, or tip sheet. The headlines look similar to these: 9 Ways to Convince Your Kids to Take a Nap… Read More
How to create how-to tips on Pinterest for non-visual or dull topics and get top Google rankings
I started the Pinterest board 50 Tips for Free Publicity because it’s a powerful way to capture the attention of people who are following me. It takes viewers just a few seconds to read the tip that comes into their feed, and decide if they want to click and learn more. There’s something enticing about… Read More
Publicists: Grab a free listing in Writer’s Market Directory
Independent Publicists: If you need more clients, don’t miss this opportunity. Writers Market, which publishes the giant annual directory, is compiling its 2014 Guide to Self-Publishing, and needs more independent publicists to submit information for a free listing. Readers include self-publishing companies, freelance editors, and others who provide services for self-publishers. If you’re an independent publicist,… Read More