If you pitch bloggers as part of your PR campaign and you have a topic that ties into parenting, Latino issues, heritage/culture, cooking, recipes, beauty, fashion, art or technology, consider pitching Latina bloggers. Results of the 2010 Latina Bloguera Survey taken by Latinos in Social Media (LATISM for short), show that even though the number of blogueras has been climbing… Read More
Free PR Tools
Online catalog lets you search for PR, social media tools
Looking for a tool to help you navigate PR, communications or social media, or do you have one you’re selling? There’s a new service that can help. JungleBuzz lets you search its online catalog of more than 250 tools organized in 25 categories. Search results provide a description of available tools, features, functionality and access… Read More
7 ways to use surveys for publicity, PR, business-building
If you aren’t using surveys in your business, you’re missing a chance to read your customers’ minds. Surveys will let you outsmart your competitors, generate publicity that pulls traffic to your website and blog, and know immediately which products and services your market wants, how people want them delivered, and how much they’re willing to pay. Yesterday’s… Read More
3 email marketing mistakes that can kill your business
If you use email to market, here are three mistakes that can get your business closed down–fast: 1. Buy or rent a list. Because the people on the list have not given you permission to email them, they might complain to your Internet service provider or email management company that you’re spamming. And… Read More
How to answer a media leads query & prompt a reporter to call
The free media leads services that connect journalists with sources can be a valuable tool in your publicity campaign, but only if you know the right way to answer a query and convince the journalist to call you. Otherwise, these services—PitchRate.com, Help a Reporter (HARO) and Reporter Connection—can be a huge time suck, particularly if… Read More
75 sample press releases available in free ebook
If it’s time to write a press release, and you don’t know where to start, it’s sometimes easier if you have a few good sample press releases to eyeball before you start typing. You’ll find 35 industry-specific releases and 40 occasion-specific releases in the ebook The Big Press Release Book. Mickie Kennedy of eReleases.com, a… Read More
Resource links experts with radio shows that need guests
If you’re a guest expert, or a PR person who represents an expert, and you’re looking for radio talk shows and podcasts that need guests, don’t pitch only the big shows. Many of them are difficult to book, and you might be far better off trying to get onto shows that reach niched audiences. Check out RadioGuestList.com. You can… Read More
Pittsburgh PR company + social media = A virtual intern
By Joan Stewart When college student Miles Ritenour attended a job fair last year and learned that WordWrite Communications, a small PR firm in Pittsburgh, Pa., was looking for a virtual intern, he knew he wanted the job and did everything possible to get it. Ritenour already had met Paul Furiga, president of the firm, but he… Read More
Publicity dilemma? Let Publicity Hound readers help—for free
Struggling to find a good story idea to pitch to the business reporter at your daily newspaper? Wondering how to use your Facebook Fan page to promote your product or service? Trying to catch the attention of the editors at Oprah’s magazine? Help is on the way. Actually, it’s called “Help This Hound,” and it’s one… Read More
Learn how to pronounce names of radio/TV hosts, journalists
With so many international reporters and editors, TV producers and radio show hosts, it’s more important than ever that you pronounce their names correctly, particularly if you are appearing on their shows or pitching them by phone. Ditto for potential clients and bosses, or for audience members who you call on from the platform if you’re a speaker… Read More