The next time you’re struggling with a headline for an article, press release, blog post, a page at your website or a paid ad, whip out this handy five-page cheat sheet and steal one of the 102 headline-writing formulas. Fill in the blank, and you’ve got a killer headline. It’s courtesy of blogger Chris Garrett,… Read More
Free PR Tools
60 free (or almost free) tools for marketing, publicity
Everybody’s talking about Fiverr.com, a website where people tell you what they’re willing to do for $5. If you have a slim budget for publicity, this site could be perfect for you. Among the wacky things people say they’re willing to do (“I’ll write your name in the foam on top of… Read More
Need a 2-page website? You can be a beta tester
If you need a very simple, two-page website, you might want to consider giving a new service a whirl, by being a beta tester. Lucky Badger, a tool developed by Bob Ricca, who designed my newsletter, “Craigslist: A Valuable Publicity Tool.”, helps small businesses develop an online presence. He’s looking for a few beta testers to… Read More
Create animated graphics for PR with free generator
Did you ever land at a blog, and spend more time staring at the clever graphic than you did reading the post? I have. The same way you landed here and stared at the one above, wondering, “How did she do that?” Easy. It’s one of the 10 free generators, most of them animated, at… Read More
Free webinar July 27 on how to host webinars
If you have valuable information that helps your target audience solve a problem, host a free webinar. Then after you’ve wowed your audience with content-rich information, make them an offer they can’t refuse. That’s what Daniel Hall has done for my customers three times in the last year. He explained how to speak on cruise ships all… Read More
Sample PR contracts included in free ebook
If you’re setting up shop as a PR consultant, and you’ve got your first client, one of the most perplexing problems is obtaining sample contracts, or writing a contract from scratch. But what if you don’t have the start-up money to consult with a lawyer? Problem solved. Kellye Crane, of Solor PR Pro, and Jenny… Read More
How would you use this fun photo tool for publicity?
I found a very cool website where you can insert photos of yourself or others into other photos and create your own custom photos that really attract attention. It’s PhotoFunia.com. Insert your photo onto a billboard, turn it into a painting, or plaster it onto a big sign outside a sidewalk cafe, like a I did here. Turn it… Read More
This blog now part of Bulldog Reporter’s ‘Dog Blogs
I’m wagging my tail because Bulldog Reporter has added The Publicity Hound’s Blog to its roundup of other excellent PR blogs known simply as The ‘Dog Blogs. Bulldog, the website for news, issues and best practices for the public relations and corporate communications industry, also features blogs by Brian Solis, Richard Laermer, Peter Himler and others whose work I respect. Thanks, Bulldog. I’m in… Read More
50+ (almost all free) websites to promote events
When it’s time to promote a live or special event, do you rely on the same old websites to spread the word? Posting on Craigslist, Facebook and LinkedIn is a no-brainer. But if you aren’t doing much more than that, you could be missing the smaller niche websites where you can target your ideal attendees… Read More
Free press release service offers free press room page
I usually frown on free press release distribution services for three reasons: 1. They seldom “distribute” anything. Instead, they park your press release at their website, to be found—or not—by the search engines. 2. You can’t be certain that the releases are getting into the major news feeds unless you check. 3. It’s next to impossible… Read More