The Publicity Hound’s Tips of the Week
– Issue #1180 Dec. 9, 2017
- Newsjack Time’s Person of the Year
- Best PR Tools of 2017
- Free Training Starts Tuesday
- Hound Video of the Week
Free PR Tools
Advice Needed on Using IMDbPro to Contact Celebrities
Publicity Hound Teri Brown of North Las Vegas, Nev., asks: “Do you know if IMDbPro is a good resource for finding current contact info on celebrities? They charge $19.95 on a month-to-month basis or less yearly. My main concern is current info. Have you heard anything about them one way or the other?” The Publicity… Read More
#PublishingatSea Day 4: The Food of Old San Juan
The foodies in our group can hardly wait to hit the streets of Old San Juan, Puerto Rico for our Food & Culture Walking Tour this afternoon, one of two excursions I’ve chosen on our fourth annual Publishing at Sea cruise aboard Royal Caribbean’s Freedom of the Seas. But we have two classes today on… Read More
6 Tips for Dealing with Publicity Stress and the PR Grind
By Peggy Sealfon Promoting yourself can be challenging. But you can take several clear—and simple—steps to streamline the process and keep stress at bay. I used to own an advertising agency and, more recently, have become a life coach, author and publisher, so I’ve distilled advice into these six doable tips. 1. Create a simple… Read More
Tips from 32 Top Copywriters
PR Writing Tip: 200 Powerful Words to Use Instead of ‘Good’
If you want to add sizzle to your PR materials, or anything you write, start by eliminating lazy words. A word I catch myself using, especially when I’m in a hurry, is “good.” Thanks to Custom-Writing.org, which writes academic papers, for a helpful infographic of 200 Powerful Words to Use instead. The photo above shows… Read More
How to Find and Research Your Perfect Media Match
If you’re new to publicity, or you’re not getting the publicity you’d hoped for, stop dreaming about it and learn how to do it in only 21 days. Publicist Michelle Tennant Nicholson and publicity expert Drew Gerber, both of Wasabi Publicity, have written an indispensable ebook for anyone who wants a crash course on how… Read More
5 Tips for Accuracy: 47 More Publicity Tips Tomorrow
Scared of interviewing with a reporter for fear the story will be inaccurate? You’re not alone. That’s one reason many people shy away from media interviews. They don’t want anything to go wrong. You can’t avoid errors. But you can do several things to improve the chances that the story will be accurate. I’ll share… Read More
7 Easy Ways to Make Your Author Book Page Pop
By Elaine Fogel Every author needs a book page – a place for the title to call home. Yet, for many first-time authors and self-publishers, where do you start? As a marketing and branding specialist, even I had to start from scratch when I decided to write my new book, Beyond Your Logo: 7 Brand… Read More
Podcasting for Beginners, Part 2: How to Produce Your Podcast and Publish It Online
Margaret Larkin is the creator and host of the Radiogirl Podcast, a media podcast that features interviews with people who work in radio and TV, in Chicago and beyond. She also writes for CBS Radio in Chicago. She owns Metrolingua LLC and specializes in writing and editing, website content, and audio and video. This is the second… Read More