I love Peter Baron’s article Learning to Feed Social Media Consumers because it’s chock full of examples on how to spread your message far beyond traditional media to social media sites like YouTube and Facebook. Unlike pitching traditional media, where you are reaching out with your message, using social media as part of your publicity campaign creates a “pull”… Read More
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What do journalists REALLY want? (Bookmark this link)
One of my very favorite features that explains what journalists hate about PR people, and what they really want, is Bulldog Reporter’s excellent weekly installment “Journalists Speak Out.” Each week, the short feature offers pitching tips—along with a good dose of bitching—from reporters, editors, TV producers, radio talk show hosts, and journalists in charge of… Read More