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CDs, tapes available from Media Relations 2005

If you missed the Media Relations 2005 conference in San Francisco in April, you can still learn terrific PR and publicity tips by buying the CDs or cassette tapes for $15 each. Read the entire list here. It includes the panel I participated in titled “The 10 worst Journalist Faux Pas You Can Make.” I… Read More

“Side door strategy” relies on not-so-obvious angles

Proteges in The Publicity Hound Mentoring Program heard me lecture recently on the “side-door strategy” to publicity during a teleseminar I hosted just for them. Even though I’ve always understood and promoted the concept, I first heard the phrase “side-door strategy” when I read an article by publicist Jodee Blanco. The “side-door strategy” means pitching… Read More

Alternative publications

The more you pitch to large magazines and newspapers, the stiffer the competition for an editor’s attention. That’s why placing stories in alternative publications can be so much easier–and sometimes more effective. They have a ready-made audience for your topic, regardless of how obscure it is. Check out the New Pages Guide to Alternative Periodicals… Read More

Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.