A woman who writes a free weekly column for the Sunday business section of a large daily newspaper emailed me last week and detailed the great success she has been having with that column and with her paid syndicated content that’s distributed through an online service. “Additionally, in return for the publicity and traffic, I’m carried in about… Read More
ezines
‘Nightline’ appearance traced back to ezine
If you’re wondering why you should bother publishing an electronic newsletter, or an email tip of the week, publicity in top-tier media outlets is only one reason. Take Barbara Thompson, for example. She graduated from my mentor program, and I heard from her recently when she told me she’s going to be on “Nightline.” And it’s all… Read More
Book marketing: Pitch high-traffic, niched websites
Here’s a great success story on how authors can get exposure at high-traffic websites by writing a regular column. Mike Archer of Firebomber Publications emailed it to me and I’m reprinting it here. My ‘Firebombers Incorporated’ novels relate the adventures (and misadventures) of a high-tech wildland firefighting outfit that employs a high percentage of ex-military personnel.… Read More
Germ-laden purse can make you sick
When I found a big splotch of dried chocolate ice cream on the bottom of my Coach purse last week, I was mortified How long has THAT been there, I wondered. And how many people have seen it and said nothing? The next day, I read the first item in Marilee Tolen’s ezine, titled “Can Your Purse Make… Read More
Newsletters engage customers
Instead of always hunting for more customers, spend some time on keeping the ones you already have. I love this story at the Vario Creative blog about how a product manager for a legacy software product created a newsletter that really scratched an itch that her customers had—and won their loyalty. I’m assuming she published an ezine, not… Read More
Find blog content from these 17 sources
If you’re at a loss for something to blog about, check out blogger Patsi Krakoff’s list of 17 sources of inspiration. Patsi and Denise Wakeman, aka The Blog Squad, joined me several weeks ago to host a teleseminar called “How to Pitch the Best Bloggers and Create a Publicity Explosion.” We explained not only how to pitch bloggers with… Read More
Press releases or news releases? Which is it?
After I announced my free 89-day tutorial this week called “89 Ways to Write Powerful Press Releases,” Publicity Hound Jim Nugent emailed me with this question: “In keeping with what you say about press releases, shouldn’t this series be renamed either ’89 Ways To Write Better News Releases?’ or maybe ‘Media Releases’ or perhaps, ‘Universal Information Pitches?’ After… Read More
Food nutrition facts will beef up food pitches
If you’re pitching a story about a food product, offer the nutritional benefits of the product at the front of your pitch. That’s one of three tips offered by David Ward in his article in the March 20 issue of PR Week. Other PR tips for foodies include: —Look beyond newspaper food pages and the Food Network for… Read More
Research media outlets before sending expensive press kits
Sotheby’s Institute of Art in London and New York sent me a copy of their slick, beautiful 2006/2007 course catalog, which must have cost a fortune to produce. I plucked it from my mailbox this morning. As soon as I opened the envelope, I asked myself, “Why are they sending this to me?” I’m not… Read More
Sliding newspaper circulation makes papers less relevant
Newspaper circulation is continuing its slide, with the biggest declines in Boston, San Francisco and Atlanta. Eighteen out of the top 20 papers reported weekday circulation losses in the most recent FAS-FAX report. What does this mean for Publicity Hounds? Newspapers are becoming less relevant, and you must pay more attention to other media, namely:… Read More