It’s called the International Association of Writers. But don’t let that name fool you. The new association created by Fern Reiss, the “Expertizing” expert, offers the kinds of services that are also perfect for speakers, experts and business owners. For example, membership includes information and support in the areas of literary agents and publishing contracts,… Read More
ezines
Promote an ebook 26 ways–add to this list & you could win $50
If you’re trying to promote an ebook, there are enough things you can do to keep yourself busy for weeks and even months. That’s what I told my friend, Clarence Jones, when he emailed me this week asking for tips on how to promote his new ebook Computing Shortcuts for PCs. The tips are similar… Read More
Think far beyond traditional media & target niches
Too many Publicity Hounds are still chasing after top-tier newspaper reporters, national magazine editors, the highest rated TV talk show hosts and major market radio deejays, hoping that if they mention you, you’ll make it big. Problem is, so are thousands of other publicity seekers. And because lots of those big media outlets reach a general audience of millions,… Read More
7 resources make it easy for journalists to find you
Even the most carefully written publicity plan can be downright frustrating if you pitch journalist after journalist and you hear nothing back. I just finished a free article Find Journalists Using These 7 Resources. It lists seven resources that Publicity Hounds can use to get in front of journalists. One is a free leads service. Four are subscirption-based leads services.… Read More
Publicity plan should target blogs and ezines
Don’t miss this critical step when creating your publicity plan. Start adding bloggers and editors of electronic newsletters (ezines) to the list of people who you will contact if you want publicity. If you’re a publicist, and your PR client is adamant about getting coverage in top-tier media like USA Today, The New York Times,… Read More
Words That Sell: Inspiration-on-demand
Have you ever found yourself writing a great article, or website copy or even a press release, and suddenly you’re hopelessly stuck because you can’t think of a better way to say a word like “authentic” or “beautiful” or “free”? I’ve been known to sit there for 20 minutes staring at the screen. My friend Denise Wakeman, half… Read More
Cross-promote your blog and ezine
One of the biggest mistakes made by Publicity Hounds who blog and also publish an ezine is failing to cross-promote from one to the other. For example, in this blog, there’s a sign-up box for my ezine, “The Publicity Hound’s Tips of the Week,” just below my photo over on the right side. Many of you… Read More
Newspaper & magazine columnists, don’t be greedy
A woman who writes a free weekly column for the Sunday business section of a large daily newspaper emailed me last week and detailed the great success she has been having with that column and with her paid syndicated content that’s distributed through an online service. “Additionally, in return for the publicity and traffic, I’m carried in about… Read More
‘Nightline’ appearance traced back to ezine
If you’re wondering why you should bother publishing an electronic newsletter, or an email tip of the week, publicity in top-tier media outlets is only one reason. Take Barbara Thompson, for example. She graduated from my mentor program, and I heard from her recently when she told me she’s going to be on “Nightline.” And it’s all… Read More
Book marketing: Pitch high-traffic, niched websites
Here’s a great success story on how authors can get exposure at high-traffic websites by writing a regular column. Mike Archer of Firebomber Publications emailed it to me and I’m reprinting it here. My ‘Firebombers Incorporated’ novels relate the adventures (and misadventures) of a high-tech wildland firefighting outfit that employs a high percentage of ex-military personnel.… Read More