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7 easy ways to find guest bloggers (and enjoy vacation)

Your vacation will be a lot more enjoyable if you know you’re regularly publishing to your blog while wiggling your toes in the sand, or letting the wind whip through your hair while tooling around the country in that pink convertible. Do a little planning before you leave. Find other people to do the… Read More

Pros and cons of generating online publicity

This is the third in a three-part series on the advantages and disadvantages of print, broadcast and online publicity. The other two posts in the series are The Pros and Cons of Free Publicity in Newspapers and Magazines and The Pros and Cons of TV and Radio Publicity. * * *… Read More

7 ways to sneak your website address into media stories

It’s a common lament from Publicity Hounds who are featured in print and online versions of newspapers and magazines, and even in blogs and ezines. “The Daily Tattler finally wrote about me, and it was on the front page. But they never printed my website address!” If readers care enough to learn more about you,… Read More

Need a publicist? Ask jobless journalists + 16 other tips

If you want to launch a publicity campaign and you don’t have the time to do it yourself, it’s time to hire a publicist. Looking for unemployed journalists who need work is one of your best tactics. More about that in a minute. But here’s some general advice about how to prepare for your search. Where… Read More

23 ways to find targeted media where you want publicity

When you’re starting a publicity campaign or creating a year-long media plan, remember that the “spray and pray” technique of pitching hundreds of media outlets with the same one-size-fits all pitch, and then praying that they will respond, doesn’t work. Instead, you need to define the target audience you’re trying to reach, create story ideas about… Read More

3 email marketing mistakes that can kill your business

If you use email to market, here are three mistakes that can get your business closed down–fast: 1. Buy or rent a list. Because the people on the list have not given you permission to email them, they might complain to your Internet service provider or email management company that you’re spamming. And… Read More

Prepare for the mobile gold rush with your new mobile site

In the last several issues of my newsletter, I’ve been writing about the gold rush that’s about to occur in the world of mobile marketing. Imagine you’re in San Francisco in 1848, but you’re the only one with a gold-sifting pan. That’s what mobile marketing is like right now. It IS a little like the… Read More

Why I don’t worry about people giving away ebooks I sell

Twice this week, people who want to create ebooks but are afraid that the content will be plagiarized, or that their customers will give the ebooks to their friends, asked me how I prevent that from happening to my own ebooks. I don’t worry about it. Period. With one slight exception. When you turn a document into a PDF, the security… Read More

9 easy places to find content for your blog

If you’re blogging, or you want to start a blog but you’re afraid you won’t have enough content, forget the binoculars! You don’t have to look far to find it. It’s all around you. The trick is to be aware of it, learn how to recycle it, and be willing to tweak it, edit it, and repurpose… Read More