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Celebrating 500: A New Look

The Publicity Hound’s Tips of the Week Issue #500 April 13, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Celebrating 500: A New Look 2. And the Winner is… 3. Mobile Marketing: Panning for Gold 4. Teleseminars This Week 5. Help This Hound 6. Hound… Read More

13 ways to use royalty-free stock images in a PR campaign

If you can’t afford your own photographer, or you take lousy photos, or you hate creating graphics, use a stock photo service to enhance everything from press releases to media kits in a PR campaign. Royalty-free stock images can save you a lot of time and money trying to generate graphics on your own. Royalty-free means you… Read More

Social media ROI includes free advice you get in a pinch

When people try to measure the return on investment at social media sites, they use the typical yardsticks—things like how much traffic they pull to their websites, how many people buy, and how many sign-ups they get for their ezines. One factor they frequently foget is how much time and money they can save using social… Read More

Publish an ezine? Submit it to BestEzines.com

Smart Publicity Hounds promote their product, service, cause or issue with an ezine, short for “electronic magazine”—one of the most powerful marketing tools ever invented. That’s because you have a ready-made list of people who have given you permission to market to them until they say “stop.” If you already publish one, make sure it’s listed… Read More

Writers association also for speakers, experts, entrepreneurs

It’s called the International Association of Writers. But don’t let that name fool you. The new association created by Fern Reiss, the “Expertizing” expert, offers the kinds of services that are also perfect for speakers, experts and business owners. For example, membership includes information and support in the areas of literary agents and publishing contracts,… Read More

Promote an ebook 26 ways–add to this list & you could win $50

If you’re trying to promote an ebook, there are enough things you can do to keep yourself busy for weeks and even months. That’s what I told my friend, Clarence Jones, when he emailed me this week asking for tips on how to promote his new ebook Computing Shortcuts for PCs. The tips are similar… Read More

Think far beyond traditional media & target niches

Too many Publicity Hounds are still chasing after top-tier newspaper reporters, national magazine editors, the highest rated TV talk show hosts and major market radio deejays, hoping that if they mention you, you’ll make it big. Problem is, so are thousands of other publicity seekers. And because lots of those big media outlets reach a general audience of millions,… Read More

Newspaper & magazine columnists, don’t be greedy

A woman who writes a free weekly column for the Sunday business section of a large daily newspaper emailed me last week and detailed the great success she has been having with that column and with her paid syndicated content that’s distributed through an online service.  “Additionally, in return for the publicity and traffic, I’m carried in about… Read More

Newsletters engage customers

Instead of always hunting for more customers, spend some time on keeping the ones you already have. I love this story at the Vario Creative blog about how a product manager for a legacy software product created a newsletter that really scratched an itch that her customers had—and won their loyalty. I’m assuming she published an ezine, not… Read More

Find blog content from these 17 sources

If you’re at a loss for something to blog about, check out blogger Patsi Krakoff’s list of 17 sources of inspiration. Patsi and Denise Wakeman, aka The Blog Squad, joined me several weeks ago to host a teleseminar called “How to Pitch the Best Bloggers and Create a Publicity Explosion.” We explained not only how to pitch bloggers with… Read More

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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