ezines

Need a publicist? Ask jobless journalists + 16 other tips

If you want to launch a publicity campaign and you don’t have the time to do it yourself, it’s time to hire a publicist. Looking for unemployed journalists who need work is one of your best tactics. More about that in a minute. But here’s some general advice about how to prepare for your search. Where… Read More

23 ways to find targeted media where you want publicity

When you’re starting a publicity campaign or creating a year-long media plan, remember that the “spray and pray” technique of pitching hundreds of media outlets with the same one-size-fits all pitch, and then praying that they will respond, doesn’t work. Instead, you need to define the target audience you’re trying to reach, create story ideas about… Read More

3 email marketing mistakes that can kill your business

If you use email to market, here are three mistakes that can get your business closed down–fast: 1. Buy or rent a list. Because the people on the list have not given you permission to email them, they might complain to your Internet service provider or email management company that you’re spamming. And… Read More

Prepare for the mobile gold rush with your new mobile site

In the last several issues of my newsletter, I’ve been writing about the gold rush that’s about to occur in the world of mobile marketing. Imagine you’re in San Francisco in 1848, but you’re the only one with a gold-sifting pan. That’s what mobile marketing is like right now. It IS a little like the… Read More

Why I don’t worry about people giving away ebooks I sell

Twice this week, people who want to create ebooks but are afraid that the content will be plagiarized, or that their customers will give the ebooks to their friends, asked me how I prevent that from happening to my own ebooks. I don’t worry about it. Period. With one slight exception. When you turn a document into a PDF, the security… Read More

9 easy places to find content for your blog

If you’re blogging, or you want to start a blog but you’re afraid you won’t have enough content, forget the binoculars! You don’t have to look far to find it. It’s all around you. The trick is to be aware of it, learn how to recycle it, and be willing to tweak it, edit it, and repurpose… Read More

13 ways to use royalty-free stock images in a PR campaign

If you can’t afford your own photographer, or you take lousy photos, or you hate creating graphics, use a stock photo service to enhance everything from press releases to media kits in a PR campaign. Royalty-free stock images can save you a lot of time and money trying to generate graphics on your own. Royalty-free means you… Read More

Publish an ezine? Submit it to BestEzines.com

Smart Publicity Hounds promote their product, service, cause or issue with an ezine, short for “electronic magazine”—one of the most powerful marketing tools ever invented. That’s because you have a ready-made list of people who have given you permission to market to them until they say “stop.” If you already publish one, make sure it’s listed… Read More