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Publicity Hound Archives

Events

Entrepreneurial moms need PR ideas for chair skirts

Suzanne Fox Sevel of Melbourne, Fla., writes: “I have a client in Atlanta, Ga., who just launched a new product called Scurtz: stylish, decorative skirts for chairs.  They’re very upscale, and some people see them as an alternative to tablecloths or place settings as a unique way of decorating for guests. “They’re $49-$69 a pair and come in luxurious or traditional… Read More

Michael Jackson songs won’t stop playing inside my head–help!

Ever since the news of Michael Jackson’s death, my brain won’t  stop humming his songs. The news—and his music—are everywhere.  I’m a huge Michael Jackson fan, and I’m devouring the musical tributes on cable. But enough is enough already. My sister says the same thing is happening to her. Some nights, it’s so bad she… Read More

High school musicals contest sponsored by USA Weekend

USA Weekend magazine is looking for the best high school musicals. Students, parents and schools are invited to enter the second annual HSM Showstopper event. Any musical performed during the 2007-2008 school year is eligible. The winning show will be announced and featured in a late spring issue of USA Weekend magazine. In a separate contest,… Read More

Promote special events with a ‘hall of fame’

  If you’re planning a special event, even if it doesn’t have anything to do with owls or animals, take a tip from the Houston Nature Center in Houston, Minnesota.   When Publicity Hound Karla Kinstler of the center read one of my tips about creating a Hall of Fame, she knew the idea was a perfect fit… Read More

Special events publicity: 11 tips to draw a crowd

If you’re planning a special event large or small, stop losing sleep about how to draw a crowd. Check out my 11 tips on how to just that. It’s at the new WomenCorp website, an online magazine for business women that’s featuring me as one of the guest experts. No more excuses or worries about… Read More

Cafe for kids needs publicity ideas

Kelly Parthen of Madison, Wisconsin writes: “My partner and I are opening Bean Sprouts, a new kids’ cafe outside Madison, Wisconsin. We would love your readers’ help coming up with some fresh ideas for our grand opening. “It will specialize in freshly-made, healthy food for children, along with adult-friendly food and coffee. Its mission is to spark… Read More

‘Follow your heart’ website needs promotion ideas

Elaine Ellen Solart of Skull Valley, Arizona writes: “I need help with getting the word out about Heartaculture, a specific way to make every choice aligned to the heart in order to lead a more fulfilling and productive life. “You hear ‘follow your heart’ but no one tells you how to do it. Everyone can… Read More

Ribbon-cutting event? You can do better than that

I know you’ve seen photos just like this one hundreds of times. It’s called a ribbon-cutting event, complete with the giant cardbaord scissors, and it’s one of the most-photographed, most boring ways to try to generate publicity.  Equally repugnant are those giant cardboard checks that somebody “presents” to someone else, usually when a company or a group… Read More

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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