In the more than two decades I worked as a newspaper editor, I saw one special event planner after another moan and complain that the media didn’t give them enough publicity to draw huge crowds–resulting in special events that were colossal flops. In many cases, it wasn’t the media’s fault. The event planners did it… Read More
Event Publicity
Ideas galore for year-round Massachusetts clambake
Three Publicity Hounds have ideas for Sue Tremblay of Rehoboth, Massachusetts. Sue wants suggestions on how to publicize the fact that Francis Farm, a clambake facility in her town, is open year-round. Business during the summer is good, but it drops off this time of year. From Linda Williams of Wellsboro, Pennsylvania: Throw a special… Read More
No ho-hum groundbreaking for this health clinic
Eighteen ublicity Hounds have tips for Anne Deeter Gallaher of Camp Hills, Pennsylvania. Her client is breaking ground for a new clinic addition. It houses a family practice with nine physicians that have 30,000 patients. She wants alternatives to the routine and boring groundbreaking ceremony. From Lisa “Chase” Patterson of Jersey City, New Jersey: Sometimes… Read More
Create fun for reporters
Opening a new pizza shop? Invite a reporter to the shop so the client can teach her how to make a pizza. Tell her she’ll even learn how to twirl the dough around on her fist, then throw it up in the air and catch it. Opening a hardware store? Invite a reporter to a… Read More
Yahoo gets mountains of publicity for 10th anniversary
Yahoo didn’t need any clever publicity hooks to promote its 10th anniversary recently. There was more than enough for the media to cover, including interviews with co-founders Jerry Yang and David Filo, who parlayed Yahoo Inc. from a college hobby into a full-time job. Today, the thirtysomethings are billionaires. But two clever anniversary promotions caught… Read More