If you’re promoting a Tweetup, an event where people who Twitter come together to meet in person, or an event that’s open to anyone regardless of whether they tweet—like a class, a book-signing, a fund-raiser, or a fashion show at a department store—check out Twtvite. Just fill in the blanks on the screen (event name, where,… Read More
Event Publicity
‘America’s Favorite Mom’ to appear on ‘Today’ show
Do you have a great mom? Tell the world how much you love her by nominating her as “America’s Favorite Mom.” The top 25 moms will be featured on NBC’s “Today” show the week leading up to Mother’s Day. The audiences will vote, and the top five winners will be the focus of a prime time… Read More
The Pitch That Landed with a Thud
I’ve started conducting telephone training sessions for PR firms that want a refresher course on things like press releases and pitching, as well as a look at many of the opportunities in the world of social media. They don’t have to pay my regular speaker fee. I don’t have to hassle with airports. And everybody’s… Read More
Ditch the Shovels, Scissors & Checks
This week’s edition of my local weekly newspaper had another one of those ghastly ground-breaking photos. You know what it looks like because you’ve seen hundreds of them. Four guys wearing business suits and hard hats are posing, each with their foot on a shovel, looking very uncomfortable and out of place. These photos belong… Read More
This ribbon-cutting worth publicizing
If you want to know why I hate ribbon-cutting ceremonies, Google “ribbon-cutting” and then click on “Images” and you’ll see why. They all look the same. Some people try to come up with clever or cutesy ribbon-cuttings, and those usually bomb, too. But here’s one that’s so unusual, it’s worth mentioning. I found it over at Alan Sharpe’s… Read More
Southern California RV group needs promotion tips
Isabelle Kaminsky of Tustin, California writes: “My husband and I belong to an RV group which has monthly weekend outings, and sometimes longer trips. We’d like to encourage other RVers to join us for an outing so they can see what we offer. Our long-range goal is to obtain new members from Los Angeles, Orange… Read More
Library Uses Human U-Hauls
When the Mount Kisco Public Library in Mount Kisco, New York needed to move its entire collection of books to a temporary location, it didn’t call in a professional moving company. What fun is that? Instead, it created “The Great Mount Kisco Book Race,” in which 17 teams of volunteers competed against each other on… Read More
Publicity needed for seminar on teen problems
Publicity Hound Susan Stein of Dallas, Texas writes: “I work in an independent medical practice in a major city. We are planning a one-day seminar in Dallas in April for parents of adolescents with a major speaker, lunch and break-out sessions. The goal is to make parents aware of the myriad of issues facing today’s… Read More
Event calendars: How to guarantee a listing
Generating publicity for a big event this fall or winter? Don’t put so much thought and effort into getting a big two-page spread—complete with photos, maps and a schedule of events—in your local daily newspaper, then overlook a critical little detail that can land you in hot water. Don’t forget about securing a spot on… Read More
Ground-breaking photos are still dull–even in the New York Times
Thanks to Publicity Hound Shelly Cohen of Seattle, Washington for sending information about the groundbreaking at the Freedom Tower at ground zero in New York City. You’ll have to sign up at the New York Tims website in order to access it. Then click on the photo that’s on the left side of the page to see… Read More