Isabelle Kaminsky of Tustin, California writes: “My husband and I belong to an RV group which has monthly weekend outings, and sometimes longer trips. We’d like to encourage other RVers to join us for an outing so they can see what we offer. Our long-range goal is to obtain new members from Los Angeles, Orange… Read More
Event Publicity
Library Uses Human U-Hauls
When the Mount Kisco Public Library in Mount Kisco, New York needed to move its entire collection of books to a temporary location, it didn’t call in a professional moving company. What fun is that? Instead, it created “The Great Mount Kisco Book Race,” in which 17 teams of volunteers competed against each other on… Read More
Publicity needed for seminar on teen problems
Publicity Hound Susan Stein of Dallas, Texas writes: “I work in an independent medical practice in a major city. We are planning a one-day seminar in Dallas in April for parents of adolescents with a major speaker, lunch and break-out sessions. The goal is to make parents aware of the myriad of issues facing today’s… Read More
Event calendars: How to guarantee a listing
Generating publicity for a big event this fall or winter? Don’t put so much thought and effort into getting a big two-page spread—complete with photos, maps and a schedule of events—in your local daily newspaper, then overlook a critical little detail that can land you in hot water. Don’t forget about securing a spot on… Read More
Ground-breaking photos are still dull–even in the New York Times
Thanks to Publicity Hound Shelly Cohen of Seattle, Washington for sending information about the groundbreaking at the Freedom Tower at ground zero in New York City. You’ll have to sign up at the New York Tims website in order to access it. Then click on the photo that’s on the left side of the page to see… Read More
‘Most expensive’ mint julep worth gallons of publicity
If your product is the most expensive one in the marketplace, it could mean you could clean up on publicity. That’s what the Woodford Reserve is doing. It’s selling $1,000 mint juleps and selling them at the Kentucky Derby. The distillery owned by Louisville-based Brown-Forman Corp. will sell the drink only on race day to raise money for a charity… Read More
Fake press passes: If you use them or see them, contact me
I attend a popular trade show each year where several people I know create fake press passes so they don’t have to pay the hefty admission fee. It’s easier than ever, thanks to desktop publishing. But get caught, and you risk looking like a cheapskate. Even worse, you can ruin your reputation within that industry.… Read More
Publicity tips–Want a celebrity at your special event? Follow these tips
Hoping to book a big-name celebrity for your next special event? It’s not as easy as it sounds. One thing must remember is that for celebrities, time is their most precious commodity. That’s one of several tips from Rita Tateel, president of The Celebrity Source in Hollywood,California whose company recruits celebrities for special events. Rita… Read More
Publicity tip–PR pro customizes nine press releases for one event
When you write a press release, how many different versions do you write? Just one? You’ll kick yourself when you hear about what Publicity Hound Kathi Petersen does. When Kathi told me she wrote nine versions of one release for a fund-raiser she was publicizing, I thought she was kidding. Then she told me about… Read More
Publicity tips–Avoid boring press conferences, ground-breakings, ribbon-cuttings, check-passings,
When Harley-Davidson unveiled plans last week for a $95 million museum here in Milwaukee, the Milwaukee Journal Sentinel splashed a big beautiful color photo of the museum on the front page. Since the museum isn’t built yet, but bikers and other visitors appear in the foreground of the photo, I’m guessing that what I saw… Read More