Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. 21 tips for pulling off a spectacular live event. http://ow.ly/dHgpm Need to hire a marketer? Consider hiring a journalist. http://ow.ly/dGxll 5 things to help you achieve the lion’s share of press coverage. http://ow.ly/dGtGg How… Read More
Event Publicity
7 tips for the care and feeding of media at your event
This is the 17th of 50 Tips for Free Publicity which I’ve pinned on Pinterest. You can follow me there, and repin this by clicking on the red “Pin It” button above. * * * Regardless of how hard you’ve worked on publicity for your special event, don’t even THINK… Read More
9 ways to use Meetup.com in a publicity campaign
So many of us are addicted to Pinterest, that it’s all too easy to forget about some of the tried-and-true sites like Meetup.com that should be on top of our “must do” lists during a publicity campaign. If you do business locally, or you want to publicize whatever you’re doing in your local market, Meetup… Read More
11 local event publicity tips: Start early, pitch often
The next time you publicize a local event, keep these 11 tips in mind. I compiled them after doing publicity for my garden club’s annual Gardening Seminar, which we hosted on Saturday. We generated mountains of publicity, from the local weekly newspaper to a nice story at Patch.com. 1. Start early! I missed a… Read More
6 ways to promote your retail business before you open
Create a buzz all over town long before your store opens. These days, in a sour economy, businesses opening just about anywhere are major news. So don’t shy away from publicity. Here six ways to promote your retail business before you open. Display a large banner or sign outside your building letting people know you’ll… Read More
How to promote events on Twitter, Facebook & LinkedIn
When it’s time to promote your next live or virtual event, don’t assume that you’ll find your target audience on all of the Big Three social media sites: Twitter, Facebook and LinkedIn. Spending too much time promoting on one of those sites, particularly if the people who you’re trying to reach aren’t active there, can waste precious time.… Read More
5 ways to use social media sites to promote your events
By Joan Stewart The next time you sponsor a live or a virtual event, don’t forget all the ways you can use social media sites to promote them. Here are five, which I’ll discuss in more detail when I present the webinar “50+ Places Online to Promote Your Live & Virtual Events to Reach Your… Read More
Wanted: Alternatives to dreaded ground-breaking events
Lois Kirkpatrick of Fairfax, Va., writes: “I work for a large county government that has a variety of groundbreaking/grand opening events. “The facilities range from libraries, parks and public safety buildings to homeless shelters and mental health centers. “What are some things we can do instead of the dreaded VIPs-holding-shovels groundbreakings and VIPs-holding-scissors ribbon-cuttings? I’m… Read More
In-flight magazine editors and readers love these 7 topics
You won’t find a more captive audience for your publicity campaign than inside an airplane, at 36,000 feet. Bored and restless, passengers often pull the magazines out of the pockets in front of them, flip through the pages, and then settle in for an hour or two of reading. If your target market includes business… Read More
Speakers, tweak your topic for recession-proof college market
Many professional speakers who charge a fee for their programs are giving far fewer presentations than they gave a few years ago because corporations, nonprofits and government agencies have cut travel and training budgets. One way for speakers to rebound is to tweak their topic for the college market. James Malinchak, “King of the College Speaking Circuit,” says… Read More