The Publicity Hound’s Tips of the Week
– Issue #874 Dec. 2, 2014
- Newsjack Gas Prices
- Event Publicity Cheat Sheet
- How to Get on Big Network Shows
- Hound Video of the Week
Event Publicity
Targeting media in Alberta? Use these helpful resources
If you’re targeting media in Alberta, Canada, or you want to become more familiar with publicity opportunities, check out the helpful resources from Marilyn Jones, a media relations and social media strategist and “self-confessed news junkie,” who publishes the MediaMag.ca blog. You’ll find lists of new and old TV and radio shows, new magazines and… Read More
Offer freebies, pull customers with a Twitter whisper campaign
Take a cue from Sprinkles Cupcakes, an oh-so-publicity-savvy cupcake chain that has amassed more than 115,000 followers on Twitter with a “whisper” campaign. Several times a week, it tweets a secret phrase. Customers who go to one of the Sprinkles stores and whisper it get either a freebie or a discount. Buy a cupcake, get a… Read More
Speakers: Help meeting planners publicize your gigs
If you do public speaking, help meeting planners with publicity to draw the biggest crowd possible so they invite you back. Each time you have a speaking engagement, offer to write the promotional copy that advertises the event for the group’s flyer. Include a sentence letting people know they can sign up for your free… Read More
Dog Tweets—21 tips for pulling off a spectacular live event
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. 21 tips for pulling off a spectacular live event. http://ow.ly/dHgpm Need to hire a marketer? Consider hiring a journalist. http://ow.ly/dGxll 5 things to help you achieve the lion’s share of press coverage. http://ow.ly/dGtGg How… Read More
7 tips for the care and feeding of media at your event
This is the 17th of 50 Tips for Free Publicity which I’ve pinned on Pinterest. You can follow me there, and repin this by clicking on the red “Pin It” button above. * * * Regardless of how hard you’ve worked on publicity for your special event, don’t even THINK… Read More
9 ways to use Meetup.com in a publicity campaign
So many of us are addicted to Pinterest, that it’s all too easy to forget about some of the tried-and-true sites like Meetup.com that should be on top of our “must do” lists during a publicity campaign. If you do business locally, or you want to publicize whatever you’re doing in your local market, Meetup… Read More
11 local event publicity tips: Start early, pitch often
The next time you publicize a local event, keep these 11 tips in mind. I compiled them after doing publicity for my garden club’s annual Gardening Seminar, which we hosted on Saturday. We generated mountains of publicity, from the local weekly newspaper to a nice story at Patch.com. 1. Start early! I missed a… Read More
6 ways to promote your retail business before you open
Create a buzz all over town long before your store opens. These days, in a sour economy, businesses opening just about anywhere are major news. So don’t shy away from publicity. Here six ways to promote your retail business before you open. Display a large banner or sign outside your building letting people know you’ll… Read More
How to promote events on Twitter, Facebook & LinkedIn
When it’s time to promote your next live or virtual event, don’t assume that you’ll find your target audience on all of the Big Three social media sites: Twitter, Facebook and LinkedIn. Spending too much time promoting on one of those sites, particularly if the people who you’re trying to reach aren’t active there, can waste precious time.… Read More