Eighteen ublicity Hounds have tips for Anne Deeter Gallaher of Camp Hills, Pennsylvania. Her client is breaking ground for a new clinic addition. It houses a family practice with nine physicians that have 30,000 patients. She wants alternatives to the routine and boring groundbreaking ceremony. From Lisa “Chase” Patterson of Jersey City, New Jersey: Sometimes… Read More
event promotion
Use drive-time radio to promote church spaghetti supper
You volunteer to do PR for your church, and the job includes generating publicity for–groan–the annual spaghetti supper. A morning drive-time radio show in your community would be the perfect place to promote the event. It’s a fun show and everybody listens to it because the deejay is a real character. But what can you… Read More
Small bank branch gets big ideas to promote grand opening
Twelve Publicity Hounds have super tips for Therese Myers of Albany, New York. She asked about how to get publicity for a bank branch opening in March. Her branch will be new in this small community in Maine, but it will be the seventh branch to open there within the last two years. Because headquarters… Read More
Apple theme perfect for resume writer’s 30th anniversary
Doris Appelbaum of Milwaukee, Wisconsin owns a resume writing and career consulting business that will celebrate its 30th birthday in April. She wants to have an open house for clients but also wants to generate publicity for the anniversary without inviting everyone. She also needs ideas on how to play off the apple theme. From… Read More