Generating publicity for a big event this fall or winter? Don’t put so much thought and effort into getting a big two-page spread—complete with photos, maps and a schedule of events—in your local daily newspaper, then overlook a critical little detail that can land you in hot water. Don’t forget about securing a spot on… Read More
event promotion
‘How to be a model’ seminars need promotion, publicity ideas
Roxie Hickman of Racine, Wisconsin asks: “How can my daughter, a professional model, and I can promote our informational seminars for aspiring models? The target audience is girls ages 12 to 25, and of course, their parents. Lots of young girls want to be a model, but there is not much information readily available that explains… Read More
Wedding planner needs creative ideas for workshops
Marisa Menzel of Madison, Wisconsin writes: “I’m a wedding planner and have recently started hosting monthly ‘workshops’ at a local bridal shop. Each month we ask one wedding professional to come in to talk about their trade. “We tell the attendees the name of the business that the professional is from, but the main focus… Read More
Publicity tip—OverTime magazine wants gift bag items for The Billies gala
OverTime Magazine, an elite business and lifestyle publication that serves readers with a household income of $1.5 million, is looking for items to distribute in gift bags for 25 VIP guests and female professional athletes at The Billies dinner benefit gala featuring Sir Elton John. The Billies is scheduled for April 20 at The Beverly… Read More
Publicity tips–Learn the strategy behind promoting your product, service, cause or issue to Craigslist
My head is spinning. I just got off the phone with Nancy Mills of Los Angeles, The Spirited Woman workshop leader who just taught me two hours worth of tips on how promote my business using Craigslist, the wildly successful free online classified ad forum. We have another two-hour coaching session tomorrow and another hour after that.… Read More
Publicity tip–PR pro customizes nine press releases for one event
When you write a press release, how many different versions do you write? Just one? You’ll kick yourself when you hear about what Publicity Hound Kathi Petersen does. When Kathi told me she wrote nine versions of one release for a fund-raiser she was publicizing, I thought she was kidding. Then she told me about… Read More
How to promote networking seminars
Corinne Donlin, San Francisco, California writes: “I am looking for recommendations as to how to get publicity to promote seminars which will present how individuals (real estate agents, financial planners, salespeople, insurance agents, etc.) as well as small business owners can increase their sales through networking. I’d like ideas as to 1) Where to start,… Read More
Dazzling grand opening won’t ensure a great restaurant review
I found the January issue of Restaurant Startup & Growth magazine in my mailbox today, sent by Patricia Luebke, the freelance writer who interviewed me for the story she wrote on restaurant publicity. The article includes a sidebar on how to please the media, with an interesting tip from Craig Gilbert—freelance writer, food lover and… Read More
How to promote an event for teens
Publicity Hound Anthony Ingram writes: I work as a volunteer Hound on a team for a church, and we have an upcoming teen event in February. Our goal is to attract more than 700 teens to an event that will feature vendors in areas such as formalwear, hair salons, nail salons, florists, limo companies, etc.,… Read More
How to promote a work-life balance retreat in Costa Rica
Life-work balance coach Joyce Dillon of Atlanta, Georgia writes: “I’m promoting a Costa Rica Retreat Feb. 4-12 for women who want to create the life they’ve always wanted. I’ve sent an email blast and will send a press release to the travel section of the newspaper in Atlanta. “Do your Hounds have any hot ideas… Read More