Brenda Rogerson of Highland, Michigan writes: “The American Sewing Expo is the largest independently owned sewing expo in the country with over 15,000 people attending our three-day show from all over the U.S. In addition to classes, vendors, a sewing cafe and special exhibits, we have several challenges for sewers of all abilities and interests. “We are… Read More
event promotion
Promote an event with a ‘make-it-yourself’ food demo
If you’re sponsoring an event that ties into food, take a lesson from a Dairy Queen in Elgin, Illinois. They were featured last week on the news on WLS Channel 7, ABC’s station in the Chicago market, thanks to a simple idea their PR person pitched to the news department. DQ owner Steve Gordon and son Greg did… Read More
California Paddle 2007: Publicity ideas, anyone?
Jeff Flowers of San Diego, California writes: “I am an advertising guy in California and I am working with a man named Tom Jones. “Tom is an extreme athlete and he takes on unbelievable challenges to support causes that he believes in. For example, Tom has run across the entire country, from L.A. to New… Read More
Company anniversary? Use this clever publicity hook
Here’s a great idea on how to get media attention for your company’s anniversary. The longer you’ve been in business, the more effective it will be. Let’s say you’re celebrating your 20th anniversary. Find one or more employees who have been with you all 20 years to comment on the changes they’ve seen the past two decades. If you… Read More
Publicity needed for seminar on teen problems
Publicity Hound Susan Stein of Dallas, Texas writes: “I work in an independent medical practice in a major city. We are planning a one-day seminar in Dallas in April for parents of adolescents with a major speaker, lunch and break-out sessions. The goal is to make parents aware of the myriad of issues facing today’s… Read More
Event calendars: How to guarantee a listing
Generating publicity for a big event this fall or winter? Don’t put so much thought and effort into getting a big two-page spread—complete with photos, maps and a schedule of events—in your local daily newspaper, then overlook a critical little detail that can land you in hot water. Don’t forget about securing a spot on… Read More
‘How to be a model’ seminars need promotion, publicity ideas
Roxie Hickman of Racine, Wisconsin asks: “How can my daughter, a professional model, and I can promote our informational seminars for aspiring models? The target audience is girls ages 12 to 25, and of course, their parents. Lots of young girls want to be a model, but there is not much information readily available that explains… Read More
Wedding planner needs creative ideas for workshops
Marisa Menzel of Madison, Wisconsin writes: “I’m a wedding planner and have recently started hosting monthly ‘workshops’ at a local bridal shop. Each month we ask one wedding professional to come in to talk about their trade. “We tell the attendees the name of the business that the professional is from, but the main focus… Read More
Publicity tip—OverTime magazine wants gift bag items for The Billies gala
OverTime Magazine, an elite business and lifestyle publication that serves readers with a household income of $1.5 million, is looking for items to distribute in gift bags for 25 VIP guests and female professional athletes at The Billies dinner benefit gala featuring Sir Elton John. The Billies is scheduled for April 20 at The Beverly… Read More
Publicity tips–Learn the strategy behind promoting your product, service, cause or issue to Craigslist
My head is spinning. I just got off the phone with Nancy Mills of Los Angeles, The Spirited Woman workshop leader who just taught me two hours worth of tips on how promote my business using Craigslist, the wildly successful free online classified ad forum. We have another two-hour coaching session tomorrow and another hour after that.… Read More