Larry King, Mary Hart and Tommy Lasorda are hosting the Professional Baseball Scouts Foundation’s “In the Spirit of the Game” 5th annual event on January 19 at the Hyatt Regency Century Plaza Hotel in Los Angeles. The event will draw many high-profile baseball players and coaches as well as celebrities like Alyssa Milano, Don Johnson,… Read More
event promotion
CVBs, chambers: Bring ‘Ellen’ to your town
Here’s a chance for Convention & Visitors Bureaus or chambers of commerce to strut their best stuff and bring the Ellen Degeneres Show to their town. Ellen is sponsoring a “Wish You Were Here” program. (This is not a contest for legal reasons, claims a PR rep.) It’s a 10-week project to find a city that’s special enough to… Read More
Online event calendars: Which are your favorites?
OK, all you publicists and self-promoters. I’m in the market for the very best online calendar directories, preferably free, where you can post blurbs about your events. I’ll trade you six of mine for six of yours—or even just one of yours. Here are some of the sites we’re using: Full Calendar costs $19.95 per post, but… Read More
Company anniversary? Get onto the speaking circuit
A common question from small-business owners: “How do I celebrate my company’s anniversary?” One way is to create an interesting 20-minute presentation about your industry, or how people can solve a problem related to your industry or in their own small businesses, then offer to speak for free at the hundreds of service clubs, chamber… Read More
Promote special events on weekend TV news shows
Calling all event planners, and Publicity Hounds who are charged with generating publicity for a special event. Start paying attention to the TV news shows in your community that are sometimes desperate for guests It can mean the difference between no pre-event coverage and tons of it. One of the best places to look is the weekend… Read More
Sewing Expo needs last-minute push for contest
Brenda Rogerson of Highland, Michigan writes: “The American Sewing Expo is the largest independently owned sewing expo in the country with over 15,000 people attending our three-day show from all over the U.S. In addition to classes, vendors, a sewing cafe and special exhibits, we have several challenges for sewers of all abilities and interests. “We are… Read More
Promote an event with a ‘make-it-yourself’ food demo
If you’re sponsoring an event that ties into food, take a lesson from a Dairy Queen in Elgin, Illinois. They were featured last week on the news on WLS Channel 7, ABC’s station in the Chicago market, thanks to a simple idea their PR person pitched to the news department. DQ owner Steve Gordon and son Greg did… Read More
California Paddle 2007: Publicity ideas, anyone?
Jeff Flowers of San Diego, California writes: “I am an advertising guy in California and I am working with a man named Tom Jones. “Tom is an extreme athlete and he takes on unbelievable challenges to support causes that he believes in. For example, Tom has run across the entire country, from L.A. to New… Read More
Company anniversary? Use this clever publicity hook
Here’s a great idea on how to get media attention for your company’s anniversary. The longer you’ve been in business, the more effective it will be. Let’s say you’re celebrating your 20th anniversary. Find one or more employees who have been with you all 20 years to comment on the changes they’ve seen the past two decades. If you… Read More
Publicity needed for seminar on teen problems
Publicity Hound Susan Stein of Dallas, Texas writes: “I work in an independent medical practice in a major city. We are planning a one-day seminar in Dallas in April for parents of adolescents with a major speaker, lunch and break-out sessions. The goal is to make parents aware of the myriad of issues facing today’s… Read More