The Publicity Hound’s Tips of the Week Issue #527 Oct. 12, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Lots of Sample Press Releases 2. Promote Events These 5 Ways 3. Virtual Assistants Can Do PR 4. Win Lunch with Jack Canfield 5. Help This… Read More
event promotion
If you MUST stage a groundbreaking event, try this
You can lump groundbreaking ceremonies, check-passings and ribbon-cuttings into one category. They’re tired, lifeless events staged for the media and to stroke the organizers’ egos. Smart Publicity Hounds avoid them at all costs. But if you absolutely MUST have a groundbreaking event because your boss demands it, here’s a different twist on a tired theme. It’s… Read More
Florist needs ideas, events to promote shop online and offline
Cheryl Muskus of Oak Creek, WI, writes: “I’m the owner of The CarmelRose, a floral shop, and I’m looking for ways to generate publicity in a very competitive market. “Even though our industry is hurt to a large extent when obituaries state ‘in lieu of flowers, the family suggests donations to…,” we’re trying to form relationships with… Read More
I See Your Name Everywhere’
The Publicity Hound’s Tips of the Week Issue #463 Aug. 11, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” ========================================= In This Issue ========================================= 1. ‘I See Your Name Everywhere’ 2. Share Your Best Food Nuggets 3. Use Receipts as Marketing Tools 4. Inflight Mags Want Your Events 5. Promoting Skirts… Read More
Media event to feature products linked to celebs, good causes
If you sell a consumer product that has a celebrity connection, or supports a good cause, you’ll be able to pitch your product to the media, face to face, at a media event on Wednesday, April 1, in New York City. Two shows—The Celebrity Connections Media Event and the Good Causes Media Event—will be held… Read More
Celebrity sports gala wants items for gift bags, auctions
Larry King, Mary Hart and Tommy Lasorda are hosting the Professional Baseball Scouts Foundation’s “In the Spirit of the Game” 5th annual event on January 19 at the Hyatt Regency Century Plaza Hotel in Los Angeles. The event will draw many high-profile baseball players and coaches as well as celebrities like Alyssa Milano, Don Johnson,… Read More
CVBs, chambers: Bring ‘Ellen’ to your town
Here’s a chance for Convention & Visitors Bureaus or chambers of commerce to strut their best stuff and bring the Ellen Degeneres Show to their town. Ellen is sponsoring a “Wish You Were Here” program. (This is not a contest for legal reasons, claims a PR rep.) It’s a 10-week project to find a city that’s special enough to… Read More
Online event calendars: Which are your favorites?
OK, all you publicists and self-promoters. I’m in the market for the very best online calendar directories, preferably free, where you can post blurbs about your events. I’ll trade you six of mine for six of yours—or even just one of yours. Here are some of the sites we’re using: Full Calendar costs $19.95 per post, but… Read More
Company anniversary? Get onto the speaking circuit
A common question from small-business owners: “How do I celebrate my company’s anniversary?” One way is to create an interesting 20-minute presentation about your industry, or how people can solve a problem related to your industry or in their own small businesses, then offer to speak for free at the hundreds of service clubs, chamber… Read More
Promote special events on weekend TV news shows
Calling all event planners, and Publicity Hounds who are charged with generating publicity for a special event. Start paying attention to the TV news shows in your community that are sometimes desperate for guests It can mean the difference between no pre-event coverage and tons of it. One of the best places to look is the weekend… Read More