event promotion

11 local event publicity tips: Start early, pitch often

The next time you publicize a local event, keep these 11 tips in mind. I compiled them after doing publicity for my garden club’s annual Gardening Seminar, which we hosted on Saturday. We generated mountains of publicity, from the local weekly newspaper to a nice story at Patch.com. 1. Start early! I missed a… Read More

The Truth About Pricy Media Lists

The Publicity Hound’s Tips of the Week Issue #594 Feb. 14, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. The Truth About Pricy Media Lists 2. Don’t Send Junk to TV Producers 3. Pinterest: The Shiny New Bauble 4. Patch Scales Back 5. Follow Up… Read More

Piggyback onto Gender-neutral Story

The Publicity Hound’s Tips of the Week Issue #557 May 31, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Piggyback onto Gender-neutral Story 2. Three Nook Books in One Weekend 3. You Can’t Afford Not to Outsource 4. Don’t Forget Meetup.com 5. Inventory Closeout 6.… Read More

Hyper-Local Site Covers 19 States

The Publicity Hound’s Tips of the Week Issue #536 Dec. 21, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Hyper-Local Site Covers 19 States 2. Inspiration for Clever Taglines 3. Problems Downloading My Ebook? 4. No Gifts for Journalists 5. Year-end Recommendation 6. Hound Video… Read More

Your Own “Seal of Approval”

The Publicity Hound’s Tips of the Week Issue #531 Nov. 16, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Your Own “Seal of Approval” 2. Yahoo Launches Weekend Edition 3. USA Today’s Health Website 4. Publish an Ebook for the Kindle 5. Promoting a Writing… Read More

How to Use QR Codes for PR

The Publicity Hound’s Tips of the Week Issue #530 Nov. 9, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. How to Use QR Codes for PR 2. Before You Speak on Cruise Ships… 3. Fun, Free Photo Tool 4. Promoting Garden Club Lectures 5. Help… Read More

Garden club needs help naming a winter gardening event

This week’s “Help this Hound” question is from me and my fellow members of the Port Washington Garden Club in Port Washington, Wisconsin: We’re sponsoring our first-ever daylong lecture series on Feb. 26, and we’re looking for a catchy title that will really build the buzz and draw a huge crowd. Guest experts from within and… Read More

How to Target Zip Codes

The Publicity Hound’s Tips of the Week Issue #528 Oct. 19, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. How to Target Zip Codes 2. Sell Your Blog on Kindle 3. Columnist Needs Source 4. Thrive as an Expert in Any Economy 5. Speak on… Read More

How to avoid choosing the wrong date for your event

When I hosted the teleseminar last week on “50+ Places Online to Promote Your Live & Virtual Events to Reach Your Target Market & Pull Sell-out Crowds,” I mentioned briefly that event planners can use online calendar sites to see which events are competing with theirs on a certain date. It isn’t always possible to… Read More