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Publicity Hound Archives

crisis communications

Newsletter shows you what to do before crisis hits

“Crisis Manager,” the free international email newsletter about crisis management, has a complementary website, Crisis Manager University. The goal of the site is the same as that of the newsletter–it brings crisis management education to those who don’t work in this field, or even necessarily in PR. “People are crisis managers, whether they want to… Read More

Phenonenon of “Bad News Friday” may be changing

Savvy PR pros have known for years that if you have bad news to announce, the best day to announce it is on Friday. That’s because Saturday’s paper is skinny and has less space for stories. People are distracted by chores and other things on Saturday and don’t watch as much TV as they do… Read More

How to protect your good name on the Internet

These days, your good name can be damaged within a matter of minutes. It can happen if a blogger posts an entry about you, your company or non-profit, on the Internet. Minutes later, it’s picked up and either repeated or referred to on four other blogs. The next day, you start getting email messages from… Read More

How quickly could you set up an emergency hotline?

The story about the woman who claims she found a finger in Wendy’s chili begs the questions, if a crisis hit your company or organization tomorrow–like a product recall, for example–and you needed a way for customers to quickly contact you for help, how long would it take to get a toll-free hotline installed? How… Read More

Don’t fall for this trick

It’s an old reporter’s trick–one of the best in the book. The cops use it too. So does one of my doctors. It’s called silence. And it’s designed to make you talk about something you don’t want to talk about. Beware of it the next time a reporter is interviewing you, either on the telephone… Read More

Mustard museum fights Reader’s Digest

What do you do when you’ve been hammered by the almighty Reader’s Digest? That’s what happened to the Mount Horeb Mustard Museum in Mount Horeb, Wisconsin when an article in the December issue placed the Mustard Museum on its list of “5 Museums Not to Plan Christmas Around.” “Want a fun vacation?” the article asked.… Read More

Canceled flights

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10 Dirtiest Hotels

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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