When I worked as a restaurant reviewer back in the 1980s, I paid just as much attention to the quality of the restrooms as I did to what was on my plate. I mentioned things like filthy floors, overflowing wastebaskets, empty soap dispensers—and worse. Most other reviewers do, too. An article titled “The Hidden Costs of An… Read More
crisis communications
How to Survive a Public Embarrassment with Smart Publicity
By Jen Thames The world is moving faster than ever. Everything is online. Smartphones make it possible to record every seemingly private moment. And news travels as fast a tweet. The odds of bad behavior going unnoticed are slimmer than ever. You’ve seen seen those press conferences where a politician or professional athlete delivers a… Read More
Dog Tweets–Win More Pitches
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. Win More PitchesIf you’re in the agency business, you know the new business development and pitching grind like no other. As we all know, pitching for new business is the lifeblood of… Read More
Dog Tweets–How to Get Read: 8 Ways to Take your Blog From Existence to Greatness
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. How to Get Read: 8 Ways to Take your Blog From Existence to Greatness There are lots of things that separate a great blog and great posts from the rest. What’s in… Read More
Dog Tweets–12 ways to create a mailing list that will sell books!
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. 12 ways to create a mailing list that will sell booksThe key to a good newsletter list is simple really and the biggest piece of this is you’ve got to have something… Read More
Help Readers Find Your Books
Issue #745 Aug. 27, 2013 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue Help Readers Find Your Books How to Use Facebook’s Embed Code Crisis Guidebook Needs Writers Hound Video of the Week This Week in the Hound House: I found a spectacular new place to take Bogie for a… Read More
Paula Deen Cooks Up a Mess
Issue #727 June 22, 2013 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue Paula Deen Cooks Up a Mess Build a Loyal Audience Online New Posts at My Blog Hound Video of the Week This Weekend in the Hound House: My favorite weekend is just like this one: Nothing on… Read More
Share Tips for Sandy’s Victims
The Publicity Hound’s Tips of the Week Issue #660 Oct. 30, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Share Tips for Sandy’s Victims 2. Artists Brag on Facebook 3. Meet Me in Des Moines Nov. 15 4. Hound Video of the Week This Week… Read More
Dog Tweets—6 times you should call a press conference
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. 6 times you should call a press conference. http://ow.ly/evLJC Infogr.am, another cool & free infographics tool (will it put designers out of business?). http://ow.ly/ewiMZ 8 Clever Ways Brands Are Newsjacking the Election for Marketing.… Read More
Prepare your PR company for hurricanes, earthquakes
If you’re in the path of massive Hurricane Irene, and the home or office that houses your PR business is severely damaged or wiped out by the 115-mph winds and torrential rains, could you continue to conduct business? How to prepare for natural disasters is the stuff they teach in Crisis Communications 101. But many… Read More