I used to work in the newspaper industry, and I’ll admit that some of the criticism that journalists are arrogant and holier-than-thou is justified. Take, for example, the smart-aleck news brief that appeard on Page 3 of the July 6 issue of the Denver Business Journal. The headline read “Another episode: Bad Press Release Theater.” “Don’t imply that… Read More
Craigslist
Book lovers protest shrinking book review sections
If you’re one of the many authors, publishers or readers concerned that your favorite newspaper is eliminating or cutting its book review section, you aren’t alone. Trade associations, book clubs and other groups, including the academic press, are petitioning newspaper publishers who have decided to eliminate or shrink their book review sections because they can’t generate… Read More
California household labor website needs promotion ideas
Kare Anderson of Sausalito, California writes: “I am a friend of Jenna Raby, co-founder of the company Labor Fair, an online referral community of reliable, quality workers for all on-demand household labor. Consumers get free, real-time access to hundreds of local worker profiles, pictures and professional references. And consumers connect directly with already available, qualified but… Read More
Craigslist gives reporters story ideas galore
One of my favorite resources for story ideas when I worked as a reporter was my own newspaper. I’d turn to the classified ad section and read the categories marked “Miscellaneous,” “Wanted” and “For Sale.” Quite often, I’d find an interesting classified ad that would then lead to a phone call to the person who placed it, and… Read More
Event calendars: How to guarantee a listing
Generating publicity for a big event this fall or winter? Don’t put so much thought and effort into getting a big two-page spread—complete with photos, maps and a schedule of events—in your local daily newspaper, then overlook a critical little detail that can land you in hot water. Don’t forget about securing a spot on… Read More
Linkedin, MySpace, Craigslist might me next big PR tools
Many of you have invited me to become part of your network at Linkedin.com, an online social networking site for professionals. I used to decline, politely, simply because I haven’t quite figured out how it works. Nor have I taken the time to learn. When I told a colleague this last week, he told me,… Read More
Publicity tips–Learn the strategy behind promoting your product, service, cause or issue to Craigslist
My head is spinning. I just got off the phone with Nancy Mills of Los Angeles, The Spirited Woman workshop leader who just taught me two hours worth of tips on how promote my business using Craigslist, the wildly successful free online classified ad forum. We have another two-hour coaching session tomorrow and another hour after that.… Read More
Publicity tip: Posting on Craigslist helps your PR, website page ranking
I watched last night’s “Nightline” segment on Craigslist, the wildly successful global billboard for people around the world seeking everything from speech classes to sperm donors. Just hours before, I hosted a teleseminar with Nancy Mills of The Spirited Woman website, who has been using Craigslist as a valuable publicity tool to promote her in-person events and teleseminars with famous woman authors, actresses and… Read More
How to use Craigslist for publicity
If you’re looking for a job, an apartment, a date, or people in your own community with common interests, you probably already know about Craigslist. But did you realize you can also use these free online community classifieds and forums to promote an event, announce a new employee, advertise a workshop months before it will… Read More