Indie authors who market books with passion and energy stand as much chance of partnering with a big retail brand as a best-selling author does. Here’s how L.L. Bean found an outdoors writer through a web search and partnered with her to create a win-win. Read more
Corporate Sponsors
9 Ways Corporate Sponsors Help Authors, Speakers, Experts
Note: This blog post was originally published on July 3, 2017. The training was so successful that it’s being offered again on Friday, Dec. 14, 2018. This has been updated to reflect the new date and content. Here’s one of the secrets to partnering with a large company or nonprofit that can pay your PR… Read More
Today: How to Get a Corporate Sponsor
The Publicity Hound’s Tips of the Week
– Issue #1202 March 3, 2018
- Today: How to Get a Corporate Sponsor
- Don’t forget Craigslist
- Nonfiction Writers Conference
- Hound Video of the Week
How to land a corporate sponsor (even in a bad economy)
The never-ending dream of many authors, speakers, business owners and entrepreneurs is to have a giant corporation pluck them out of the mass of working stiffs and whisk them away to a life of luxury. They see themselves representing those big companies onstage at giant speaking events, at book signings that draw hundreds of readers at… Read More
Corporate sponsor needed to fund college ‘care package’
Patricia Hudak of Jersey City, New Jersey writes: “I am a young entrepreneur and recent college graduate. I started my company, Real World 101, to help graduating college seniors transition from college to the real world. “I’ve created an informational care package for college seniors that covers all of the topics they will face such… Read More
Fiskars’ word-of-mouth campaign a success
Here’s an example of a clever PR campaign that relied not on traditional media coverage but on word-of-mouth buzz and a huge online community that just keeps growing. The campaign—sponsored by Fiskars, the company best known for it’s orange-handle scissors, in conjunction with the Brains on Fire corporate identity—taps into the $3 billion scrapbooking industry. Volunteer crafters known as Fiskateers… Read More
Speaking at colleges can be lucrative–here’s who to contact
Attention authors, speakers and others who are experts on topics such as leadership, being successful in and out of school, relationships and dating, overcoming challenges, alcohol awareness and drug prevention. Stop grumbling about not booking enough speaking engagements. Right now, in thousands of colleges and universities, there’s a group of people in a position to… Read More
How to attract a corporate sponsor for ezine
Three Publicity Hounds have suggestions for Darcie Harris of Oklahoma City, Oklahoma who wnats to know how to seek paid sponsors for her ezine. It is geared toward women business owners and executives. She wants help on things such as pricing and how to contact potential corporate sponsors. From Vic Cherikoff of Kingsgrove, Australia: “I… Read More