Controversy

Facebook’s Messenger Kids App Perfect for Newsjacking

Facebook’s controversial Messenger Kids app offers the perfect opportunity for authors, speakers and experts to create publicity by newsjacking this story and commenting on it, or creating content around it. Use these hooks and angles. Read more

12 Angles for Sparking Controversy That Generates Publicity

By Marcia Yudkin Conflict. Disagreements. Disputes. Differences in perspectives. Not only are these fundamental elements of storytelling in literature and movies, they also represent a key ingredient for coverage of a product, event, company or person in traditional media, blogs, online news and social media. The friction of controversy spurs people to write about or talk… Read More

Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.