Here’s one of the biggest reasons why authors aren’t using email marketing to build a fan base and stay connected: “I don’t know what to write about.” Many nonfiction and fiction authors don’t have ideas for content they can offer in their emails—like juicy tidbits that tie into their expertise, topic or books. Yet at… Read More
Contests
How to Use Facebook to Showcase Your Brand
By Ivan Serrano The question on the minds of Publicity Hounds and marketers minds is, “How do we keep up with all the changes in social media?” Facebook, in particular, is notorious for making changes, without warning, that cause previously successful social media tactics to tank. Regardless, this is part of the social media game. Social… Read More
Create a Killer 2015 PR Plan
Help for Your Slogan or Tagline
The Publicity Hound’s Tips of the Week Issue #715 May 14, 2013 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Help for Your Slogan or Tagline 2. Google+ Vanity URLs Coming 3. News Release Contest Q&A 4. Hound Video of the Week This Week in the… Read More
Press release contest kicks off today at Expertclick.com
So you think you write a great press release? Here’s a chance to show off your talents, and experiment with a press release service for one month, for free, with a chance to grab $18,000 in prizes. It’s the first-ever “News Release Contest” sponsored by ExpertClick.com, the two-pronged service that features guest experts on their… Read More
Win a tour of the “Good Morning America” set
Publicity Hounds are tripping over reach other trying to claim a coveted spot as a guest on “Good Morning America,” a primo publicity hit. If you can’t get booked as a guest, the next best thing is the chance to tour the set with co-host George Stephanopoulos. And it could be yours for only… Read More
Blog traffic is yours with a guest blogger contest
Here’s a clever idea that solves two problems at your blog: too few people pitching decent ideas for guest posts, and too little traffic. Sponsor a contest for guest bloggers like the first Career Confidential Guest Blogging Contest that’s starting soon. They’re not even requiring entrants to have their own blogs. Create a text or… Read More
Why Pinterest contests are easier than Facebook contests
Contests are powerful marketing tools, and not just for businesses and brands associated with beautiful images, like the ones on Pinterest for the Brides of North Texas. A fun contest with an enticing prize can go viral within hours. Contests can pull traffic to your website, build your email list, get you in front of… Read More
Promote your Facebook page with a look-alike contest
The next time you needed a fun promotion for a new product or service, or an upcoming event, consider a look-alike contest, one of the 35 Ways to Promote Your Facebook Page. Important: You must use a third-party app to run your contest, one of 9 tips for running successful Facebook contests. I love… Read More
How to get publicity for your company’s anniversary
You might so excited about your company’s anniversary that you’re ready to shoot off fireworks. But don’t expect anybody else to join you. Unless, of course, you offer an interesting timeline of the most newsworthy events in your industry, or your company, during that time you were in business. I came up with that… Read More