Here’s one of the biggest reasons why authors aren’t using email marketing to build a fan base and stay connected: “I don’t know what to write about.” Many nonfiction and fiction authors don’t have ideas for content they can offer in their emails—like juicy tidbits that tie into their expertise, topic or books. Yet at… Read More
Contests
How to Use Facebook to Showcase Your Brand
By Ivan Serrano The question on the minds of Publicity Hounds and marketers minds is, “How do we keep up with all the changes in social media?” Facebook, in particular, is notorious for making changes, without warning, that cause previously successful social media tactics to tank. Regardless, this is part of the social media game. Social… Read More
Create a Killer 2015 PR Plan
Help for Your Slogan or Tagline
The Publicity Hound’s Tips of the Week Issue #715 May 14, 2013 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Help for Your Slogan or Tagline 2. Google+ Vanity URLs Coming 3. News Release Contest Q&A 4. Hound Video of the Week This Week in the… Read More
Promote your Facebook page with a look-alike contest
The next time you needed a fun promotion for a new product or service, or an upcoming event, consider a look-alike contest, one of the 35 Ways to Promote Your Facebook Page. Important: You must use a third-party app to run your contest, one of 9 tips for running successful Facebook contests. I love… Read More
How to get publicity for your company’s anniversary
You might so excited about your company’s anniversary that you’re ready to shoot off fireworks. But don’t expect anybody else to join you. Unless, of course, you offer an interesting timeline of the most newsworthy events in your industry, or your company, during that time you were in business. I came up with that… Read More
Best way for an author to promote book giveaway?
This week’s Help This Hound question is from Anne Roos of South Lake Tahoe, CA: “I’m an author and I’ve received 40 free books from the publicist I used last year, 20 copies each of “The Musician’s Guide to Brides: How to Make Money Playing Weddings” and “The Brides Guide to Musicians: Live Wedding Music Made Easy and… Read More
Nominate a newspaper for a notable idea, achievement
Don’t be surprised if the newspaper, as we know it today, is gone a decade from now. But before it disappears, let’s give the newspapers that do an exceptional job their due. If you have a favorite local, regional or national newspaper that achieved something noteworthy in at least one area this past year, nominate it for Editor &… Read More
Restaurant owner needs help with PR for name change
This week’s Help this Hound question is from Timothy Nishimoto, owner of Vino Paradiso Wine Bar & Bistro in Portland, Oregon:”I’m in a PR quandry. I hope you and your readers might be able to give some advice. “Several months ago, you posted my first question in Help This Hound, asking how I could capture media attention for… Read More
Can you spot the 5 mistakes in this guest blogger’s pitch? Find them all and win $100 coupon
If you want to write a guest blog post at your favorite blog, and you’re writing the pitch, don’t make the five mistakes this blogger made when he emailed me today. Can you guess what they are? Here’s the entire pitch: OK, what did the blogger do wrong? But let’s be fair. What two things… Read More