By Joan Stewart At first glance, it doesn’t seem like a lot, but a new study shows that 4 percent of the posts on Twitter include recommendations or complaints about a product. The study, done by TextWise, analyzed the content of 8.9 million tweets posted by 2.6 million unique users. An analysis of 1,000 tweets it… Read More
Consumer Reviews
Bad restaurant review? 2 ways to recuperate
Linda Baldwin, associate publisher of Isthmus, the alternative weekly in Madison, Wisconsin, wrote to tell me she liked the advice I gave to restaurants that get bad reviews. In short, don’t complain to the newspaper that the reviewer visited on the night two people called in sick. And don’t threaten to pull your advertising because… Read More
Frommer’s travel writer accepting invitations
Trying to get publicity for your travel-related destinattion? The Frommer’s travel website has an average of 1 million visitors a month who view some 18 million pages. About 250,000 subscribers receive a related newsletter three times a week. Here’s one way to get into Frommer’s. Robert Fisher contributes two articles a month after making worldwide… Read More
Bad book or music review? Here’s how to recover from it
I was a guest on yesterday’s National Public Radio show “Talk of the Nation,” and the topic was “The Web and the Rise of Rotten Reviews” and how to recover from them, whether you’re a restaurant, an author, a band or anyone who is reviewed by anybody. One of the callers was Debra Fine, author of… Read More
Review a product before giving a testimonial
I just finished a teleseminar this afternoon for members of The Publicity Hound Mentor Program. The topic? How to get and give powerful testimonials. Giving testimonials can be as powerful as getting them, and even though authors, speakers and others solicit me regularly for testimonials, I’m very careful about offering kind words only for people… Read More