Cause Marketing

6 ways cause marketing can rocket your publicity to new heights

By Linda Rastelli If you’re a small to mid-sized business or nonprofit with very limited resources, how can you get better publicity and the approval of your customers or donors? Build a relationship that has mutual value. Today cause marketing isn’t just sponsorship. It can truly be a partnership. Beyond Expectations, a Trenton, N.J.-based nonprofit, struggles… Read More

How a Pittsburgh pillow company used a marathon to tell its cause marketing story

By Hollie Geitner We frequently advise clients—using a statement coined by leadership expert Simon Sinek—that “people don’t buy what you do, they buy why you do it.” It couldn’t be any truer in the case of American Textile Company. Last year, the company, headquartered in Duquesne, Pa., just outside of Pittsburgh, produced and sold… Read More

Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.