Building Traffic

Small-business marketing expert Lois Carter Fay, APR suggests these 5 ways to drive sales with online publicity: –Use others to promote you. Create something “viral”–something that people love to pass on to their associates–and you can really rake in the sales. When you think “viral,” think fun, useful or something that everyone wants, like a… Read More

If you publish an ezine like I do, but you create it in HTML so you can make it look pretty with different colors and graphics, there’s a good chance that many of your subscribers aren’t receiving it. That’s because HTML, which is often used by spammers, triggers spam filters. The problem is particularly troublesome… Read More