Web marketing expert Larry Chase has a dandy tip on how to lead people who are reading your press release online directly to your website: “I sometimes offer 3 out of 10 tips or trends within my press release and a live link thereafter for readers to jump to my site where they can read… Read More
Building Traffic
Public Relations, Inc. website a wolf in disguise
Thanks to Publicity Hound Gaye Carleton of Mantra Public Relations in New York City for tipping me off to this super-sleazy (as in dishonest) website owned by a company calling itself Public Relations, Inc. The hyperlink provided above sometimes leads to an error page, which is just as well. When I clicked on it a few days ago,… Read More
How to promote a podcast for women
Kit Behling of Milwaukee, Wisconsin writes: The writers of “Single Married Widowed Divorced” need your help. We are a group of technologically challenged, over-35 women who have jumped on the podcasting bandwagon—uh, make that bandwidth. We have a website and a play and a weekly podcast in which we examine real women’s relationship stories. “Each week… Read More
Blog traffic can be yours if you use these 56 tips from Seth Godin
Seth Godin’s excellent list of “How to Get Traffic for Your Blog” includes lots of things I was taught to do when I worked as a newspaper reporter: Use lists Break news Include polls, meters and other eye candy. Point to useful but little-known resources. Write about a never-ending parade of topics so you don’t bore your… Read More
Dating website for men needs your promotion ideas
“I have a dating advice website for men. The site, called ScoreHer.com, relies on sports analogies and ‘guy humor’ to help men better understand women and be more successful on dates. “Dating advice is obviously a very saturated market. However, our approach is fun and fairly unique. All the content is written by a group of… Read More
Learn online PR, Internet marketing tips in trade association of information marketers
I’m proud to be the newest member of the board of directors of the Internet Association of Information Marketers. The association was created by my mentor, Tom Antion, author of the ebook “Click” for Internet marketers, and Gayle Carson, a 68-year-old professional speaker, Internet marketer and three-time cancer survivor who calls herself an S.O.B. (spunky old broad). If you’re new… Read More
Publicity tip: Posting on Craigslist helps your PR, website page ranking
I watched last night’s “Nightline” segment on Craigslist, the wildly successful global billboard for people around the world seeking everything from speech classes to sperm donors. Just hours before, I hosted a teleseminar with Nancy Mills of The Spirited Woman website, who has been using Craigslist as a valuable publicity tool to promote her in-person events and teleseminars with famous woman authors, actresses and… Read More
How to promote a website for gourmet kitchen equipment
Sally-Anne Baker of Leicestershire, England writes: “In June, I launched my new business, Kitchen Goddess, which is a dream come true because I’ve always wanted to be my own boss. So at my website there’s a brand new website selling gorgeous kitchen and table essentials but nobody knows about it yet! “What ideas do you… Read More
Press releases: Dead or alive?
Is the press release dead or alive? Publicity Hounds have conflicting opinions and we want to know yours. Sally Saville Hodge says it’s dead, and she backs up her claim in this article at the MarketingProfs website. Harry Hoover says it’s very much alive and offers this rebuttal. What do you think? Dead or alive?… Read More
Submit online articles to pull website traffic
Once a month, small-business marketing expert Sharron Senter writes a how-to article that helps small businesses tackle a problem. She submits it to up to 30 different portals. A portal is a launching pad of sorts that helps consumers find destination and commerce sites. Search engine websites you are familiar with such as Google, Yahoo!,… Read More