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Publicity Hound Archives

Building Traffic

Family Circle blurb leads to huge traffic spike

When I checked my website and blog statistics recently, I noticed a huge spike in traffic since January 1. Since I wasn’t doing any special promotions, I forgot about it until Diana Ennen, a virtual assistant in Florida, congratulated me for being mentioned in the January issue of Family Circle magazine.  “Family Circle?” I asked. “That’s one of the… Read More

Website traffic eluding you? Free White Paper has tips

Frustrated because your website isn’t pulling the traffic you expect? I’ll bet part of your problem isn’t just a lack of traffic, but that you aren’t converting existing traffic into paying customers. Denise Wakeman and Patsi Krakoff, aka The Blog Squad, have a free 12-page white paper called “The Great Internet Challenge–How to get your… Read More

Attract more clients with these 6 strategies

During these slow days of summer, I hear people complaining that business is flat. If you need more clients, consider these six ideas: Start blogging. The search engines love timely, content-rich blogs, particularly on niche topics. The more you blog, the more traffic you’ll get. Also, start posting comments at blogs written for the same target… Read More

Bad landing pages include four fatal flaws

During a typical email marketing campaign, about half the visitors to a website’s landing page bail out after spending only 8 seconds on the page. Why? A crappy landing page that fails to get readers’ attention and keep them reading. Instead of intriguing them, it causes confusion and forces the visitor to leave. It’s either… Read More

Worst mistake Internet marketers, Publicity Hounds make

I cheered when I read Rosalind Gardner’s excellent article on “The Worst Mistake Internet Marketers Make.” It’s the also the worst mistake Publicity Hounds make: Failing to capture people’s email addresses at their websites. Yesterday and today, I drove home this point during the first two days of Publicity Hound University. What good is a story about… Read More

Google PageRank rank: How it’s determined

Whether you’re searching for the most influential bloggers, or the best online article directories, or simply trying to make your own website more attractive to the search engines, a valuable tool you must use to put everything in perspective is the Google Toolbar which you can download for free. It’s available for both Internet Explorer and Firefox… Read More

Internet marketers, know the hot topics

Think you know Internet marketing? Tom Antion, who taught me how to move my entire business online, will list all the hot topics that the savviest Internet marketers need to know about during a free call at 9 PM Eastern Time tonight, Tuesday, June 5. It’s a preview call for his one-day Butt-Camp, the goofy name for the very… Read More

Capture email addresses with Hover Ad Creator

After I posted last week’s item about the power of capturing visitors’ email addresses at websites, several Publicity Hounds wrote, asking how they can create the box like the one I have that bounces down from the top of the screen at my website.  It’s special HTML coding, and it’s called the Hover Ad Creator. I bought it… Read More

A great deal for Internet marketers

If you want to get started as an Internet marketer and don’t know where to begin, or if you’re already doing business on the Internet but you’re disappointed with the revenue you’re earning, listen up. My mentor, Tom Antion, has a fabulous offer you can’t pass up:  —60 audio recordings on Internet marketing covering 68 topics —Over 35… Read More

Build blog traffic with these 10 tips

Now that you have a blog, how do you drive traffic to it? Colin Delany, whose e.politics blog dissects the craft of social advocacy, passes along 10 excellent tips.   To really build a following, he advises blogging no less than every other day. (Stop grumbling that you don’t have enough time!) As he correctly points out, the… Read More

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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