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Publicity Hound Archives

Building Traffic

Dog Tweets–How Internet Radio can increase your site’s traffic

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. How Internet Radio can increase your site’s traffic. Web Hosting Jerry lists top 3 sites. http://ow.ly/gBfna 7 tips for using ProfNet to score big with the media, [also applies to free services]. http://ow.ly/gFnM7 2… Read More

Business 2 Community blog = great publicity for writers

If you blog about social media, marketing, branding, public relations, or one of the other topics you see above, apply here to become a contributor for the Business 2 Community blog.  I’m one of the several hundred contributors. They’ve taken more than 100 posts from this blog and reprinted them. The exposure is terrific, and… Read More

How to Drive Nonstop Traffic to Your Press Releases

When you write a press release, you probably post it to your website. If you have a budget, you distribute it through one of the distribution services like eReleases, PRWeb or PR Newswire.  That’s a start. But you’re not done yet.  The immediate bump in traffic you see after distributing the release won’t last long. In… Read More

15 magnets to help you capture & convert leads at your website and more tweets

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. PR Pros: When you write a press release, do you share it on social media sites? Experts disagree. http://ow.ly/8486v 15 magnets to help you capture & convert leads at your website. http://ow.ly/83XYg  Heading To… Read More

Ask visitors who complete a web form to tweet about you

Website owners who ask visitors to complete an online form, and then simply thank them for doing so, are missing a powerful opportunity for a little publicity, and possibly some extra sales. If visitors have completed the form because they want more information about your product or service, or they’re asking a question, or they want… Read More

5 website gems for nonprofit PR, fundraising & marketing

 Nonprofit marketing expert Sandy Rees Nonprofits looking for the perfect angle for a publicity or fund-raising campaign might be tempted to use the “woe is us in this bad economy” hook. Don’t, says Sandy Rees, nonprofit marketing expert. Not only is it depressing, it doesn’t set your nonprofit apart from all the others that are grousing. If… Read More

Press release mistake: Not including a call to action

Press release mistakes abound. When you write your next release, don’t overlook the one part of it that can determine whether it’s a huge success, or a great big dud. It’s the call to action—the sentence that tells readers exactly what you want them to do. Press release expert Janet Thaeler discussed the call to action when she was my… Read More

7 ways to sneak your website address into media stories

It’s a common lament from Publicity Hounds who are featured in print and online versions of newspapers and magazines, and even in blogs and ezines. “The Daily Tattler finally wrote about me, and it was on the front page. But they never printed my website address!” If readers care enough to learn more about you,… Read More

Install Google’s +1 button at your website and blog

When Google, the King of Search, gives Publicity Hounds an easy way to let our websites and blogs stand out, we need to embrace it with all four paws. The newest tool is the +1 button, shorthand for “this is pretty cool” or “you should check this out.” You’ll start seeing it popping up on websites and… Read More

Publicists: Trade PR skills for Internet marketing training

Publicists, how many more clients do you think you can attract if your name comes up on the first page of Google every time someone searches for a PR person with your expertise? Tom Antion, my Internet marketing mentor, can help. Tom is looking for four select people who have expert skills in certain areas of PR and who are… Read More

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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