Stop wasting time trading links with other websites, posting the same how-to article to a gazillion article directory sites, and doing sneaky little things at your own website to try to trick the search engines. Those strategies can actually hurt you. Spend your time instead creating video, one of the most powerful ways to pull… Read More
Building Traffic
Deadline Jan. 31 for 2020 Yearbook of Experts
If you’re a subject matter expert who wants media attention, make sure you’re listed in an experts directory, and write and distribute lots of press releases on your topic. Bypass expensive per-release distribution charges with a subscription to Expertclick. Read more
Business 2 Community blog = great publicity for writers
If you blog about social media, marketing, branding, public relations, or one of the other topics you see above, apply here to become a contributor for the Business 2 Community blog. I’m one of the several hundred contributors. They’ve taken more than 100 posts from this blog and reprinted them. The exposure is terrific, and… Read More
How to Drive Nonstop Traffic to Your Press Releases
When you write a press release, you probably post it to your website. If you have a budget, you distribute it through one of the distribution services like eReleases, PRWeb or PR Newswire. That’s a start. But you’re not done yet. The immediate bump in traffic you see after distributing the release won’t last long. In… Read More
15 magnets to help you capture & convert leads at your website and more tweets
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. PR Pros: When you write a press release, do you share it on social media sites? Experts disagree. http://ow.ly/8486v 15 magnets to help you capture & convert leads at your website. http://ow.ly/83XYg Heading To… Read More
Ask visitors who complete a web form to tweet about you
Website owners who ask visitors to complete an online form, and then simply thank them for doing so, are missing a powerful opportunity for a little publicity, and possibly some extra sales. If visitors have completed the form because they want more information about your product or service, or they’re asking a question, or they want… Read More
5 website gems for nonprofit PR, fundraising & marketing
Nonprofit marketing expert Sandy Rees Nonprofits looking for the perfect angle for a publicity or fund-raising campaign might be tempted to use the “woe is us in this bad economy” hook. Don’t, says Sandy Rees, nonprofit marketing expert. Not only is it depressing, it doesn’t set your nonprofit apart from all the others that are grousing. If… Read More
Press release mistake: Not including a call to action
Press release mistakes abound. When you write your next release, don’t overlook the one part of it that can determine whether it’s a huge success, or a great big dud. It’s the call to action—the sentence that tells readers exactly what you want them to do. Press release expert Janet Thaeler discussed the call to action when she was my… Read More
Install Google’s +1 button at your website and blog
When Google, the King of Search, gives Publicity Hounds an easy way to let our websites and blogs stand out, we need to embrace it with all four paws. The newest tool is the +1 button, shorthand for “this is pretty cool” or “you should check this out.” You’ll start seeing it popping up on websites and… Read More
Publicists: Trade PR skills for Internet marketing training
Publicists, how many more clients do you think you can attract if your name comes up on the first page of Google every time someone searches for a PR person with your expertise? Tom Antion, my Internet marketing mentor, can help. Tom is looking for four select people who have expert skills in certain areas of PR and who are… Read More