Twelve Publicity Hounds have super tips for Therese Myers of Albany, New York. She asked about how to get publicity for a bank branch opening in March. Her branch will be new in this small community in Maine, but it will be the seventh branch to open there within the last two years. Because headquarters… Read More
Brick & Mortar
Invite reporter with a pet to cover vet clinic opening
Beth Ann Black of Coppell, Texas has a client, a large group of specialty veterinarians–all for animals–that will celebrate their fifth anniversary this spring. She wants fun promotional ideas, beyond the one they’ve already thought of: hosting an open house where current and potential clients bring teddy bears to be examined so the doctors can… Read More
Machine shop can use trade shows, clever mailings
Tom Monroe, Jr. of Detroit, Michigan wants ideas on how to promote his production machine shop, which services the manufacturing industry. Its niche market is providing production tapping and drilling of metal parts. From Toni Graeme of Victoria, BC, Canada: “How about a brainstorming group with someone from the advertising field you know who is… Read More
Fun idea for a dog training school
Sometimes all you need is a clever play on words and a fun event to generate some great publicity. Take the concept of happy hour. Remove the booze. Add four-legged hounds. What do you get? “Yappy Hour,” a play date for pooches from 6 to 8 p.m. on a recent Friday night at the Amiable… Read More
Publicity for restaurants
If you manage a restaurant, B&B, museum, amusement park or any other attraction that appeals to tourists, stop dreaming about getting free publicity and do what John Muller does. John, general manager of Punderson Manor Resort at Punderson State Park in Newbury, Ohio, wants to know what his local tourism board is doing to drum… Read More