Two days ago, I shared 11 book publishing tips I learned from book shepherd Judith Briles, book distribution expert Amy Collins and social media expert Georgia McCabe, who presented with me on the recent Publishing at Sea cruise to the western Caribbean. Today, I’m sharing 11 things I taught during my own presentations.… Read More
book reviews
Radio Host Wants Books to Review
Issue #750 Sept. 14, 2013 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue Radio Host Wants Books to Review Media Lead from ABC More iPad Training Thursday Hound Video of the Week This Weekend in the Hound House: Nothing, absolutely nothing, on my calendar this weekend. No commitments. No jaunts.… Read More
6 easy ways to find book reviewers, editors on LinkedIn
One of the biggest changes in the world of promotion is the ease with which you can contact journalists, bloggers or writers on social media sites and see a quick response. Many of these same people would let an email pitch languish in their Inboxes forever, unanswered. That’s why LinkedIn is a fast, easy place… Read More
Online marketing tips galore in Red Hot Internet Publicity
I’m honored that book marketing expert Penny Sansevieri asked me to write the Foreword to her new book, Red Hot Internet Publicity. She’s one of my Publicity Hounds, and she presented two fabulous sessions last week at Author U in Denver, where I also spoke. Even though I already hosted a webinar with Penny a few… Read More
The Power of Facebook Photos
The Publicity Hound’s Tips of the Week Issue #614 May 19, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. The Power of Facebook Photos 2. Infographics Boost Interest 3. New Posts at My Blog 4. Hound Video ================================== 1. The Power of Facebook Photos ==================================… Read More
Help Reviewers Find Your Book
The Publicity Hound’s Tips of the Week Issue #600 March 27, 2012 Publisher: Joan Stewart ========================================= “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Help Reviewers Find Your Book 2. Promote Your “Appearances” 3. Great Example of “Appearances” 4. Kotex’s Clever Pinterest Campaign 5. Hound Video of the Week 6.… Read More
Pinterest: Digital Crack for Women
The Publicity Hound’s Tips of the Week Issue #598 March 13, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Pinterest: Digital Crack for Women 2. Hottest Topic at IBPA: Ebooks 3. March 30 Deadline for Facebook 4. A Dozen Mistakes Experts Make 5. Grab My… Read More
Words That Sell: Inspiration-on-demand
Have you ever found yourself writing a great article, or website copy or even a press release, and suddenly you’re hopelessly stuck because you can’t think of a better way to say a word like “authentic” or “beautiful” or “free”? I’ve been known to sit there for 20 minutes staring at the screen. My friend Denise Wakeman, half… Read More
L.A. Times to discontinue book review section
More bad news for authors and publishers who want book reviews in top-tier newspapers. The Wall Street Journal says that sometime this spring, the Los Angeles Times will announce that it’s folding its highly esteemed Sunday book review section, shown at left, into a new section that will combine books with opinion pieces. That leaves only five separate… Read More
Book reviews vs. advertising an easy call for book marketing expert John Kremer
Book marketing expert John Kremer says that if he had his choice between buying an ad to promote a book or going after free publicity, he’d choose free publicity almost every time. That’s because generating interviews, giving your expert opinion, writing articles and having journalists include excerpts of your book are powerful. So are many of the… Read More