book reviews

The Power of Facebook Photos

The Publicity Hound’s Tips of the Week Issue #614 May 19, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. The Power of Facebook Photos 2. Infographics Boost Interest 3. New Posts at My Blog 4. Hound Video ================================== 1. The Power of Facebook Photos ==================================… Read More

Help Reviewers Find Your Book

The Publicity Hound’s Tips of the Week Issue #600 March 27, 2012 Publisher: Joan Stewart ========================================= “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Help Reviewers Find Your Book 2. Promote Your “Appearances” 3. Great Example of “Appearances” 4. Kotex’s Clever Pinterest Campaign 5. Hound Video of the Week 6.… Read More

Words That Sell: Inspiration-on-demand

Have you ever found yourself writing a great article, or website copy or even a press release, and suddenly you’re hopelessly stuck because you can’t think of a better way to say a word like “authentic” or “beautiful” or “free”? I’ve been known to sit there for 20 minutes staring at the screen. My friend Denise Wakeman, half… Read More

L.A. Times to discontinue book review section

More bad news for authors and publishers who want book reviews in top-tier newspapers. The Wall Street Journal says that sometime this spring, the Los Angeles Times will announce that it’s folding its highly esteemed Sunday book review section, shown at left, into a new section that will combine books with opinion pieces. That leaves only five separate… Read More

Book reviews vs. advertising an easy call for book marketing expert John Kremer

Book marketing expert John Kremer says that if he had his choice between buying an ad to promote a book or going after free publicity, he’d choose free publicity almost every time. That’s because generating interviews, giving your expert opinion, writing articles and having journalists include excerpts of your book are powerful. So are many of the… Read More

MyShelf.com needs a book reviewer

Publicity Hound Carolyn-Howard Johnson, publisher of the Sharing with Writers ezine, says her editor at MyShelf.com is looking for another reviewer. Carolyn writes: “As many of you know, I recommend reviewing as a way to trade your writing for exposure. Some reviewers get paid but I don’t view it as an income booster — more as a… Read More