If you’re thinking of publishing a book, preparing to launch a book, or you need to revive sales for a book that’s fallen flat, the third annual Publishing at Sea cruise Jan. 24-31, 2016 is exactly what you need. We’ll depart from Fort Lauderdale, Fla., for Jamaica, Haiti and Cozumel aboard Royal Caribbean’s luxurious… Read More
book publicity
How authors become experts and promote expertise
This edited transcript is the first in a four-part series from an interview on April 2, 2015. Dr. Judith Briles asks me about how authors can become experts and promote their expertise. Prefer audio? You can download it here or listen on iTunes. If you think this advice is valuable, share this link with your social media friends,… Read More
How a top publicist’s strategy makes journalists say “yes”
When you need publicity but you can’t think of an idea to pitch, even a lame one, take the shortcut Michelle Tennant Nicholson takes. She milks the cows that are already in the barn. That means she finds out what’s in the news that day, or what seasonal story journalists are writing about. She chooses… Read More
How to identify the target market for your book
This edited transcript is the second in a four-part series from a podcast interview on Jan. 12, 2015. Julie Eason asks me about how authors can do their own publicity. Prefer audio? You can listen to the podcast on iTunes or on Stitcher Radio. Part 3 will be published here tomorrow. Joan: When you market your book,… Read More
Authors: Free training for fast, easy blogging
Update on Feb. 28, 2015 Watch the webinar replay of 7 Fast, Easy Ways to Pull Traffic to Your Author Blog here before 11:59 p.m. on Monday, March 2. After that, we take it down and our killer offer for a product that will make blogging fast and easy disappears too: When… Read More
Book Publicity Baby Steps
Pitching tips Thursday on how to get on Rachael Ray, Live with Kelly, Wendy Williams Show
Here’s a short list of unsolicited junk that publicity-seekers send to TV shows where they want to appear as guests: Guess where most of this stuff ends up? In the trash bin. Why Producers Don’t Want This Junk Producers are too busy to wade through mountains of materials. So the publicity seekers… Read More
The task that makes authors feel dishonest, deceitful and downright dirty
Why can authors muster so much passion for topics they want to write about, but gag when they discover that they—and they alone—must be the Marketer-in-Chief for their own books? “I don’t want to create an email list of readers because I don’t want to be constantly bothering them,” an author told me. “I don’t want… Read More
5 Tips for Selling Books or Products on Radio
Radio can be a goldmine for you if you have a book or product to sell, you can pitch a good hook to get onto the show, and you can give the station a compelling interview. And you don’t have to appear only on big stations. Shows devoted to niche topics have loyal listeners. Here… Read More