This edited transcript is the third installment in a four-part series from an interview on April 2, 2015. Dr. Judith Briles asks me about how authors can become experts and promote their expertise. Prefer audio? You can download it here or listen on iTunes. If you think this advice is valuable, share this link with your social media… Read More
Book Promotion
How controversy creates publicity for experts
This edited transcript is the second in a four-part series from an interview on April 2, 2015. Dr. Judith Briles asks me about how authors can become experts and promote their expertise. Prefer audio? You can download it here or listen on iTunes. Part 3 will be published here tomorrow. Also let them know about my free cheat sheet… Read More
170 Nonprofit Blog Post Ideas
When a Celebrity Dies…
Issue #842 Aug. 12 , 2014 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue When a Celebrity Dies… Use Before-and-After Photos Publicity Ideas for Authors Hound Video of the Week This Week in the Hound House: What’s your favorite Robin Williams movie? Mine is “Good Morning, Vietnam.” Watch a clip of… Read More
Amazon Alone Isn’t Enough
Issue #835 July 15, 2014 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue Amazon Alone Isn’t Enough Missed Publicity Opportunities Power Words for Social Media Hound Video of the Week This Weekend in the Hound House: On our walk this morning when it was only 56 degrees, I saw a… Read More
Ebook Promotion: A Marathon
Issue #834 July 12, 2014 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue Ebook Promotion: A Marathon “Why I Write” 10 Book Marketing Mistakes Hound Video of the Week I have a bad case of garden envy. My Garden Club has its annual Garden Walk today, with a chance to… Read More
5 Reasons to Follow Up Pitches
Issue #833 July 8, 2014 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue 5 Reasons to Follow Up Pitches Join the Food Fight How to Promote an Ebook Hound Video of the Week This Week in the Hound House: Still chuckling over the sign on my bank teller’s counter: “My… Read More
The Dibs System at NPR
Issue #815 May 6, 2014 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue The Dibs System at NPR The Jargon Generator Your Book is a Calling Card Hound Video of the Week This Week in the Hound House: I bet they’re still laughing at what happened on Saturday night during… Read More
The Winning Slogan
Issue #807 April 8, 2014 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue The Winning Slogan A Bio with Personality Where to See The Publicity Hound Hound Video of the Week This Week in the Hound House: I had a blast yesterday choosing the six outfits I’ll be wearing for… Read More
How to Fix a Lousy Pitch
Issue #788 Jan. 28, 2014 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue How to Fix a Lousy Pitch Don’t Say You’re “Self Published” Where to See The Publicity Hound Hound Video of the Week This Week in the Hound House: It’s -13 degrees here in Wisconsin. The birds are… Read More