The Publicity Hound’s Tips of the Week
– Issue #990 Jan. 30, 2016
- Content Idea Generator
- Where to Sell Your Books
- Tool for Instagram Photos
- Hound Video of the Week
Book Promotion
How to Pitch Anything
How to Pitch Anything and Make People Say, ‘Tell Me More’
One of the toughest problems Publicity Hounds face is explaining succinctly their book, product or service. Your 15-second pitch should be short enough to catch people’s attention but enticing enough to make them say, “Tell me more.” It’s Day 3 of the third annual Publishing at Sea cruise for authors. We’re aboard the monster “Allure… Read More
Don’t Sweat Bad Reviews
Pitch a Follow-Up
Take a Reporter to Lunch
Power Sentence in Press Releases
Email: The Sales & Publicity Tool Most Authors Aren’t Using
Nine out of 10 authors I work with aren’t collecting email addresses at their websites, mailing regularly and selling more books as a result. That breaks my heart. 🙁 Email marketing is the Number One strategy to sell more books. Period. Even for fiction authors. It takes time. It takes patience to learn the technology. And… Read More
Fiction, Nonfiction Authors: Newsjack Mattel’s Black Barbie Story for Book Publicity
Fiction authors have the toughest job when it comes to generating publicity for their books. Too often, they can’t recognize all the opportunities that breaking news stories are dumping right into their laps. Here’s one. Smart authors who write fiction as well as nonfiction will pounce on it. This is known as newsjacking.… Read More
Publicity and PR Tools Half Off Until Midnight Tonight
You love sniffing out deals, don’t you? Here’s one that will make your tail wag. Today only, go to The Publicity Hound Store, choose any product–ebook, special report, video–and use the coupon code TREAT at checkout to slash the price in half. Call it what you want: –50 percent off –2-for-the-price-of-1 –Or a Cyber Monday… Read More